Woodman's Food Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1511
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SWOT Analysis of Woodman's Food Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woodman's Food Market

Parent Company

Woodman's Food Market

Category

Convenience Store

Sector

Supermarket

Tagline/ Slogan

Employee owned

USP

Savings, selection and service

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Woodman’s offers fresh and locally produced, good quality food and other basic necessities at a very affordable price keeping in focus customer experience.

SWOT Analysis

Strengths

1. Won many awards in the range of independent retailers, thus creating huge brand value.
2. Offers wide range of fresh food , produce, meat and a large winery section.
3. Dedicated to customer service through electric shopping carts, gas stations, readymade sushi meals and parcel pick up facilities.
4. Also offers additional attractive services to the customers like amazing deals, store locator and affordable pricing etc.

Weaknesses

1. They do not accept credit cards this limiting the target group of customers.
2.The prices of items are higher than supermarkets and grocery stores which might limit the target group.

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Competition

Competitors

1) Arlans Market
2)Willow Distributors Inc.
3)Ricola USA Inc.


The table above concludes the Woodman's Food Market SWOT analysis along with its marketing and brand parameters.

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