Fairway Market SWOT Analysis, USP & Competitors

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SWOT Analysis of Fairway Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fairway Market

Parent Company

Fairway Market


Retail and Food



Tagline/ Slogan

Like no other market


Premium quality



Retail and grocery market

Target Group

Urban, higher income group


High quality premium products

SWOT Analysis


1. It is the one of the biggest food retailers in U.S with 14 million customers per year

2.Has strong local connection with the local people by organising regular food donation  and Check-Out Hunger fundraising initiatives

3.Has strong relation with government through environmental compliance and received the government’s ENERGY STAR CHP Award by the U.S. government for its energy conservation efforts

4. High quality produce that gives customer satisfaction

5.Strong supplier relationship management though providing various benefits to local farmers and fishermen

5.Centrally located that gives it a lot of business


1.High prices reduce the customer base to only premium customers

2.Intense competition means low market share


1.Can expand their online ordering facility and include home delivery to it to attract the urban young working class

2.Increase the number of stores

3. More customer loyalty programs to attract more customers


1.The global trend of value for money might hit its business as the products are sold at a premium

2.Increasing food safety norms

3. Increasing competition can affect market share



1.Trader Joe's



The table above concludes the Fairway Market SWOT analysis along with its marketing and brand parameters.


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