King Kullen SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1104

SWOT Analysis of King Kullen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King Kullen

Parent Company

King Kullen Grocery Co


Food Retail


Lifestyle and Retail

Tagline/ Slogan

America’s First Supermarket


Oldest shop offering best quality

King Kullen STP


Upmarket customers

Target Group

High income group and


Oldest Supermarket known for quality

King Kullen SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of King Kullen :

1. Recognized as America’s First Supermarket recognized by the Smithsonian Institute

2. Ranked as among the Top North American Food Retailers by Supermarket News ranked

3.Excellent Employee relation scheme though provision of employee insurance, vacations and pay raises from as early as the late 1930′s

4.Excellent Brand value and recognition in Long Island due to quality operations for 3 generations

5.24 hour service is an added advantage


1.Presence only in Long Island, not widespread network of stores

2.Expensive than other nearby stores

3.Brand recognition low as compared to other players


1.Expand to other regions of North America and use its First supermarket slogan to capture initial interest
2.Improve on customer relationship programs and train staff better to create better shopping experience


1.Price competition and evolution of many more low priced grocery stores nearby

2.Global Recession and economic fluctuations

King Kullen Competition


Below are the 4 main King Kullen competitors :


2.Stop and Shop

3.Key Food


The brandguide table above concludes the King Kullen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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