New Seasons Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1873

SWOT Analysis of New Seasons Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Seasons Market

Parent Company

New Seasons Market


Food Retail


Lifestyle and Retail

Tagline/ Slogan

The friendliest Store in town


Support to local communities and customised stores according to locality

New Seasons Market STP


Food and grocery retail stores

Target Group

High income, health conscious customers


Local and Fresh

New Seasons Market SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of New Seasons Market :

1.Positioning as a local neighbourhood store by naming each store after the neighbourhood and having a different ambience and layout depending on the locality

2. Customer relationship management by showing commitment to the community by giving 10% of after-tax profits to various organizations through grants and donations

3. Excellent supplier relationship through programs like ‘Home Grown’ where local farms, ranches and other small businesses are supported.

4.3000 highly motivated and enthusiastic employees

5.Have a huge collection of Gluten-free products that makes it a ideal location for health conscious customers


1.Store Layout is not great and is confusing for customers in locating the things they want to buy

2. Store locations are in areas where the local people cannot afford the costly food they serve


1.Increase its online portal’s facilities and delivery system
2.Expand into more urban areas where its costly produce can be easily purchased by local people as well


1.Increasing food safety norms and standards to be followed is increasing the cost of products

2. Increasing competition would affect market share

3. Economic recession and financial fluctuations can affect operations

New Seasons Market Competition


Below are the 5 main New Seasons Market competitors :

1.Trader Joe's

2.Whole Foods



5.Fred Meyer

The brandguide table above concludes the New Seasons Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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