Ridley Family Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 600

SWOT Analysis of Ridley Family Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ridley Family Markets

Parent Company

Ridley Family Markets


Food and Retail



Tagline/ Slogan

Small enough to serve you. Large enough to save you money


Quality at low price



Small town

Target Group

Middle income group


quality products at lower prices

SWOT Analysis


1. Ranked as the one of the 25th largest private company in Idaho

2. Has very strong electronic marketing wing that engages in marketing innovations like electronic automatic redemption of coupons.

3.Received the Global Electronic Marketing award for its customer loyalty program

4.Very good customer service with well trained staff


1.Brand recall and financial position not as strong as big players

2.Limited products available hence low market share


1.Can expand timings to attract working people who would be shopping during odd hours

2. More number of stores spread across the US

3. Tie-ups and associations with big players


1.Increasing food standards are increasing the cost of production

2. Financial instability and economic fluctuations is a concern

3. Increasing competition due to expansion of players




2. Whole Foods


4. Fareway Stores

The table above concludes the Ridley Family Markets SWOT analysis along with its marketing and brand parameters.


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