Scot's Lo-Cost SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 558
Advertisements

SWOT Analysis of Scot's Lo-Cost with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scot's Lo-Cost

Parent Company

Weis Markets, Inc

Category

Retail

Sector

Grocery

Tagline/ Slogan

Where Freshness Matters

USP

Low Prices

STP

Segment

Rural low income groups

Target Group

Rural areas, small towns and third class cities

Positioning

Low cost

SWOT Analysis

Strengths

1. Very efficient operations and high use of technology in its stores

2. Low prices attract lower income groups

3.Excellent supplier relationship management and is able to source produce at a very low cost

Weaknesses

1.Poor customer service as compared to expertise of global players

2.Limited geographic presence

Opportunities

1. Improve its e-retail portal to cater to increasing customer preference for online shopping
2. Expand into urban markets by projecting a upmarket image in these places or by operating under a separate banner

Threats

1.Very stiff price competition from many retailers

2. Unfavorable market dynamics and recession can affect operational efficiency

Competition

Competitors

1.Walmart

2.Acme

3.Giant Eagle

4.Food Lion

5.Harris Teeter

6.Safeway


The table above concludes the Scot's Lo-Cost SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Scot's Lo-Cost. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: