Spec's Wine, Spirits and Finer Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1930

SWOT Analysis of Spec's Wine, Spirits and Finer Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spec's Wine, Spirits & Finer Foods

Parent Company

Spec's Family Partners, LTD




Lifestyle and Retail

Tagline/ Slogan



Wide range of products and free sampling

Spec's Wine, Spirits and Finer Foods STP


Wine and liquor outlet

Target Group

Middle income urban population


Value for money

Spec's Wine, Spirits and Finer Foods SWOT Analysis


1 Largest vendor of liquor in Greater Houston and fifth largest retailer of wine in the United States

2. Received the "Best Liquor Store" award for consecutive years by the Houston Press

3.Wide network of over 160+ stores

4.Good store layout and easy navigation

5.Well trained and friendly staff

6.Huge collection of products of all price ranges to attract customers of all classes

7.Excellent customer relationship management by regular discounts and many loyalty programs


1.Some customers perceive it as a low cost store and hence  low brand image

2.Not very strong management team leading to mismanagement and customer dissatisfaction on some occasions


1.Can tie up with corporates and event management firms for bulk orders at discounted price
2.Expand their food area as well to attract family shoppers


1.Very strict regulation on standards of alcoholic drinks

2. Unfavorable govt policies and fluctuating market prices

3. Competition from existing players and international retailers

Spec's Wine, Spirits and Finer Foods Competition


1.King Liquor


3. Texas Liquor

4. Western Beverages

The brandguide table above concludes the Spec's Wine, Spirits and Finer Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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