Straub's Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 655

SWOT Analysis of Straub's Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Straub's Markets

Parent Company

Straub's Markets : family owned business


Food Retail



Tagline/ Slogan

Fine grocers since 1901


Speciality food retail



Upper and middle income groups

Target Group

Middle income groups who value fine cuisine


Speciality food

SWOT Analysis


1.Multiple awards for being the best retailer and best customer satisfaction

2.Has been in the grocery business for the last 108 years and hence has an established brand recognition

3.Good store layout for ease of customers with “store within a store concept”

4. Has a good collection of food and is known for its "World Famous Chicken Salad," of which over 35 tons are sold each year

5.Has professionally trained team of chefs and culinary team


1.Very few stores limits customer reach

2. Low market share growth due to many big players in the market


1.Expand into other cities and make the store chain network wider

2.Make its online wing more popular and operational as now there is a shifting trend towards online purchases

3.Can engage more with customer relationship management programs, discounts and cooking competitions

4.Can sponsor cooking events on T.V to make the brand more visible


1.Too many stores in the same locations offer price competition that harms profit margins

2.Increasing food standard and safety norms

3. Increasing competition from existing players





3.Gunther Salt


5.Freddie’s Market

6.Big Lots

The table above concludes the Straub's Markets SWOT analysis along with its marketing and brand parameters.


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