Straub's Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 715

SWOT Analysis of Straub's Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Straub's Markets

Parent Company

Straub's Markets : family owned business


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Fine grocers since 1901


Speciality food retail

Straub's Markets STP


Upper and middle income groups

Target Group

Middle income groups who value fine cuisine


Speciality food

Straub's Markets SWOT Analysis


1.Multiple awards for being the best retailer and best customer satisfaction

2.Has been in the grocery business for the last 108 years and hence has an established brand recognition

3.Good store layout for ease of customers with “store within a store concept”

4. Has a good collection of food and is known for its "World Famous Chicken Salad," of which over 35 tons are sold each year

5.Has professionally trained team of chefs and culinary team


1.Very few stores limits customer reach

2. Low market share growth due to many big players in the market


1.Expand into other cities and make the store chain network wider

2.Make its online wing more popular and operational as now there is a shifting trend towards online purchases

3.Can engage more with customer relationship management programs, discounts and cooking competitions

4.Can sponsor cooking events on T.V to make the brand more visible


1.Too many stores in the same locations offer price competition that harms profit margins

2.Increasing food standard and safety norms

3. Increasing competition from existing players

Straub's Markets Competition




3.Gunther Salt


5.Freddie’s Market

6.Big Lots

The brandguide table above concludes the Straub's Markets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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