Weaver's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 754

SWOT Analysis of Weaver's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Weaver's  Department Stores




Apparel and lifestyle

Tagline/ Slogan



Customised service



Upper middle class

Target Group

Higher income urban customers who look for customised items


Premium quality

SWOT Analysis


1.Has been in the business from 1857 and has a very high brand value

2..Excellent customer service helps in long term customer retention

3.Very good quality products at premium prices

4.Has the antique look and feel which distinguishes it from other stores


1.Low advertising and less brand awareness

2. Limited selection of items, so all category of customer not reached. Young people are not attracted as not many trendy items are there in store

3.The look and building layout is old and needs to be revamped according to new customer tastes


1.Can expand into new locations

2.Can use online marketing to attract new generation customers
3.Expand its selection to include trendy clothes section


1.The mushrooming new big box stores which have deep pockets and can endanger its existence by price competitions

2. Economic recession and unfavourable govt conditions

3. High competition means low market share




2.Century 21

3.Alco Stores

4.Sam’s Club

The table above concludes the Weaver's SWOT analysis along with its marketing and brand parameters.


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