WiseWay Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 730

SWOT Analysis of WiseWay Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

WiseWay Inc.


Food Retail



Tagline/ Slogan



Customer service



Lower income rural and small town customers

Target Group

Price sensitive lower income customers


Low price

SWOT Analysis


1. In the retail business for many decades successfully

2. Uses direct in-store research and phone surveys to cater to the changing demands of the customers

3.Has long term supplier relationship with cooperative wholesaler, Central Grocers from where they can source products at low cost

4. Discounts and customer relationship programs conducted regularly to keep long term relation with customers


1.Low brand recognition means low brand recall

2.Not very strong advertising and poor use of communication mediums

3.Very few stores compared to big players


1.Can expand into more towns
2.Online portal is not active now. Can be used to reach a wider customer base


1.Regulatorty norms do not allow selling of cold beer in the same supermarket premises

2.Recession and decreasing disposable income of people have decreased sale to some extent



1.Marsh Supermarkets

2.ALDI Grocery stores

3. Giant Eagle Inc.


The table above concludes the WiseWay Foods SWOT analysis along with its marketing and brand parameters.


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