Goff’s Department Store SWOT Analysis, USP & Competitors

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SWOT Analysis of Goff’s Department Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goff’s Department Store

Parent Company

Goff’s Department Store


Department Store



Tagline/ Slogan



Oldest Store in Blaine (est. 1915)



Sells across all demographic segments

Target Group

The middle and higher-income markets


Family Focused store with good service and quality

SWOT Analysis


1.Good ties with local community

2.Rich heritage after being established in the neighborhood for over 90 years

3. Customer loyalty is high because of strong focus on good service

4.Strong brand equity developed due to long heritage

5.Good location in the city with lot of customer traffic

6. Unique collection of old blaine newspapers – a novelty attraction


1. Store not modernized with the times

2. Unable to employ economies of scale because it is a single store

3. Had to sell items at sale prices because of imminent closure


1. Renovate the store to make it more modernized

2. Leverage the store’s good image in Blaine by opening newer stores

3. Product and services expansion

4. Expansion into other cities

5. Rebranding the store to appeal to younger customers who feel that the store is too outdated

6. Adding new exclusive brands and products to improve sales


1. Intense Competition from existing retailers
2. Economic slowdown

3. Walmart, as a competitor penetrating the market with better global ties and cheaper substitute (imported) products

4. External Changes like changing tax policies, government regulations, etc.

5. Rising fresh food prices due to inflation affecting profits



1.  Best Buy
2. Big Lots
3. Blaine Discount Store

The table above concludes the Goff’s Department Store SWOT analysis along with its marketing and brand parameters.


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