Petosa's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 678

SWOT Analysis of Petosa's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petosa's Family Grocer

Parent Company

Family owned store


Grocery Stores



Tagline/ Slogan

At Petosa's it really is true. When you are here — you're family


Quality, Value and Old Fashioned customer service



Sells to all demographic segments

Target Group

Middle Class and Upper middle class


Local Grocer with strong ties to the community

SWOT Analysis


1. Popular auto licensing feature

2. Rich heritage and popularity after being around many years (Est. 1986)
3. Popular among senior citizens in Edmonds
4. Excellent customer service

5. Brand loyalty is high among the smaller customer base

6.Very strong ties with local community

7. Only family owned and operated grocer in Edmonds


1.Problems in store infrastructure and facilities
2.Cannot enjoy economies of scale as other national stores
3. Store was flooded due to faulty sprinklers destroying a lot of produce and Persistent financial problems after the store was flooded


1. The closed brand can be reopened to take leverage of the brands rich brand equity
2. Expand the selection and variety at the reopened store
3. Opportunity to open new stores in Edmonds with new financial backing

4. Expand services to offer a better shopping experience

5. Target more customers through discount packages and promotional offers

6. Leverage the brands strong ties with community to organize community events and  promote sales


1.Economic slowdowns will shift customers to stores with cheaper offerings
2. Competition from larger chain stores opening in Edmonds
3. Price wars can drive down already low profit margins

4. External changes (government, politics, taxes, etc)

5. Inability to absorb price increases due to smaller scale vs. national competitors

6. Economic downturn affecting core shoppers’ wallets



2. PCC Natural Markets

3. Edmonds IGA Markets

The table above concludes the Petosa's SWOT analysis along with its marketing and brand parameters.


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