Robèrt's Fresh Market SWOT Analysis, USP & Competitors

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SWOT Analysis of Robèrt's Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Robèrt's Fresh Market

Parent Company

Robert’s Fresh Market




Supermarket chain

Tagline/ Slogan

Fresh market


Value added services and family orientated business



People seeking Supermarket retail chains

Target Group

Urban middle class individuals and families


Neighbourhood oriented full-service market

SWOT Analysis


1. Selection of pastries is good and also selection of that of king cakes
2. Excellent selections of exotic foods are found
3. Value added services such as ‘Shop with our Dietician’ attracts customers
4. Online shopping is available with delivery to the destination

5. Catering services are also provided

6. Decent wine selections in their stores


1. The items are expensive in the store as compared to other Supermarket chains
2. Selection is limited as compared to other stores
3. Brand recall is quite low as compared to bigger players


1. Opening new stores in high growth neighbourhoods
2. Incorporating new technology in distribution and supply chain
3. Opportunity to remodel the stores to modernize them


1. Low cost competitors like Walmart are serious threat to the business
2. Intense Competition in the grocery segment
3. A downturn in economy could affect store profitability

4. Inflation in the economy can squeeze out profits in this intense competition market



1. Walmart
2. Rouse’s
3. Whole Foods

The table above concludes the Robèrt's Fresh Market SWOT analysis along with its marketing and brand parameters.


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