Rubensteins SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1708

SWOT Analysis of Rubensteins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Rubensteins Bros




Lifestyle and Retail

Tagline/ Slogan



Offerings, selection and style

Rubensteins STP


People of New Orleans

Target Group

People with high budget


Finest men’s clothing store

Rubensteins SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rubensteins :

1. Publicity of the store as it is often used as party venue
2. Highly knowledgeable sales associates; they make customers feel at ease
3. Free services like local delivery and valet parking for the customers
4. Replacement policies for the clothes is very consumer friendly, with no hassle

5. Great designer collections which are unique to the area

6. Custom made clothes from top brands are also done

7. Theirs Streetcar logo polo shirt is been branded as the gift


1. More expensive as compared to other men’s apparel shops
2. Saturated market and slow expansion

3. Limited geographic presence and low brand awareness


1. Expansion outside New Orleans
2. New line of clothing segment and more variety
3. Entry into kids apparel segment

4. Adding new exclusive brands to improve sales


1. Entry of new competitors and expansion of big players
2. Economic Slowdown can affect operations

3. Low cost competitors or imports

Rubensteins Competition


Below are the 3 main Rubensteins competitors :

1. Abercrombie and Fitch
2. Urban Outfitters
3. Gap Body

The brandguide table above concludes the Rubensteins SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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