Toye, Kenning & Spencer SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1115

SWOT Analysis of Toye, Kenning & Spencer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toye, Kenning & Spencer

Parent Company

Toye and Co.




Lifestyle and Retail

Tagline/ Slogan

Great British Designer and craftsmen for over three centuries


Superb craft skills, innovative design, quality and service

Toye, Kenning & Spencer STP


Jewellery and clothing retail

Target Group

Government, Corporates, Clubs, Societies


Superb craftsmanship and innovative designs provider

Toye, Kenning & Spencer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toye, Kenning & Spencer :

1. The firm holds a Royal Warrant to Queen Elizabeth II for Supply of Gold and Silver laces, insignia and embroidery
2. The firm is the sole supplier of the buttonhole Honours emblem
3. Superb craftsmanship amongst its employees
4. Latest technology is exploited for design purposes

5. Supplies Honours badges and ribbons presented at investitures

6. 300+ years of heritage gives the business an identity


1. Products are expensive, hence not able to compete with other low cost manufacturers
2. Due to pricing concerns they lost their multi-million pound contract to their old customer, Ministry of Defence
3. Lost some senior executive employees to the competitors


1. New markets in emerging countries, National Governments and private individuals
2. Introduction of new products in the market


1.  Advancement of the technology makes manufacturing cheaper and easier
2. Changing lifestyles and social habits, such as internet shopping

Toye, Kenning & Spencer Competition


Below are the 3 main Toye, Kenning & Spencer competitors :

1. Cooksongold
2. G. H. Moore and Sons
3. Livto

The brandguide table above concludes the Toye, Kenning & Spencer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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