Toye, Kenning & Spencer SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1320

SWOT analysis of Toye, Kenning & Spencer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toye, Kenning & Spencer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toye, Kenning & Spencer to benchmark its business & performance as compared to the competitors and industry. Toye, Kenning & Spencer is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Toye, Kenning & Spencer competitors and elaborates Toye, Kenning & Spencer market segmentation, target group, positioning & Unique Selling Proposition (USP).

Toye, Kenning & Spencer SWOT, Competitors, Marketing STP & Brand analysis Table
Toye, Kenning & Spencer Brand Analysis
Parent Company

Toye and Co.




Lifestyle and Retail

Tagline/ Slogan

Great British Designer and craftsmen for over three centuries


Superb craft skills, innovative design, quality and service

Toye, Kenning & Spencer STP

Jewellery and clothing retail

Target Group

Government, Corporates, Clubs, Societies


Superb craftsmanship and innovative designs provider

Toye, Kenning & Spencer SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toye, Kenning & Spencer. Strengths are:

1. The firm holds a Royal Warrant to Queen Elizabeth II for Supply of Gold and Silver laces, insignia and embroidery
2. The firm is the sole supplier of the buttonhole Honours emblem
3. Superb craftsmanship amongst its employees
4. Latest technology is exploited for design purposes

5. Supplies Honours badges and ribbons presented at investitures

6. 300+ years of heritage gives the business an identity


Here are the weaknesses in the Toye, Kenning & Spencer SWOT Analysis:

1. Products are expensive, hence not able to compete with other low cost manufacturers
2. Due to pricing concerns they lost their multi-million pound contract to their old customer, Ministry of Defence
3. Lost some senior executive employees to the competitors


Following are the Opportunities in Toye, Kenning & Spencer SWOT Analysis:

1. New markets in emerging countries, National Governments and private individuals
2. Introduction of new products in the market


The threats in the SWOT Analysis of Toye, Kenning & Spencer are as mentioned:

1.  Advancement of the technology makes manufacturing cheaper and easier
2. Changing lifestyles and social habits, such as internet shopping

Toye, Kenning & Spencer Competition

Below are the top 3 Toye, Kenning & Spencer competitors:

1. Cooksongold
2. G. H. Moore and Sons
3. Livto

The brandguide table above concludes the Toye, Kenning & Spencer SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toye, Kenning & Spencer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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