Ultra Foods SWOT Analysis, USP & Competitors

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SWOT Analysis of Ultra Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ultra Foods

Parent Company

Central Grocers Cooperative


Food and Drug store chain



Tagline/ Slogan

The Freshest way to save


Quality Products at best value



Customers of all demographics shop here

Target Group

Middle-class and upper middle-class


Provider of Fresh Produce at value prices

SWOT Analysis


1. Loyal customer base because of the good service provided
2. Good presence in Chicago and Illinois suburbs with 12 stores
3. Full service international deli offering US and European specialities
4. Pharmacy is very popular bringing more people into the store
5. Dedicated efforts made for training and development of associates
6. Good ties with local communities with participation in programs to enhance the quality of life of communities
7. Employees are highly loyal and motivated, partly due to employee owned structure
8.Attractive coupon policy drives in customers


1. Inability to compete with low cost leader Walmart

2.Continuously changing ownership affects employees motivation

3. Limited brand awareness as compared to bigger brands

4. Poorer store design in older stores, problems like cramped aisles, etc reported by customers


1. Online deals are quite popular but need to be promoted more to drive in more customer traffic

2.Incorporating new technology in distribution and supply chain

3. Recovering economy provides opportunity to increase prices without adverse effects to customer loyalty

4. Leverage the new customer trends towards greener and healthier foods by introducing more products

5. Expansion oppetunities in the suburbs of other cities

6.Increase local advertsizing and promotional policies


1. Threat of loss of brand loyalty due to competitors doing much better marketing campaigns

2. A downturn in economy could affect store profitability

3. Walmart is the price leader because of its size and poses a big threat to all retail stores

4. Inflation in the economy can squeeze out profits in this intense competition market

5. Jewel retail store which caters to the higher end segment, provides much better service and has a much larger market share

6. Price wars can seriously affect margins and affect the financial stability of stores



2.Local Retail Stores

3. Jewel

The table above concludes the Ultra Foods SWOT analysis along with its marketing and brand parameters.


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