Yellowstone Mercantile SWOT Analysis, USP & Competitors

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SWOT Analysis of Yellowstone Mercantile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yellowstone Mercantile

Parent Company

Yellowstone Mercantile Inc


Independently Owned Store



Tagline/ Slogan

The Christmas Store


One of the oldest stores in Montana



Men of all age groups

Target Group

Middle Class


Good variety of Clothing and Apparel Wear

SWOT Analysis


1. Rich heritage of being around since 1906.
2. It was one of the few stores serving Montana
3. Specializing in men’s apparel.
4. It had a Good Customer Service

5. Brand loyalty was high among the smaller customer base


1. Could not compete with larger stores on price
2.Cannot enjoy economies of scale as other national stores
3. Women’s and kids section lacked variety
4. Less brand awareness and low revenues hurt the company


1. The closed brand can be reopened to take leverage of the brands rich brand equity
2. Expand the selection and variety at the reopened store
3. Opportunity to cater to multi-ethnic groups in US with new ethnic marketing efforts

4. Expand services to offer a better shopping experience

5. Target newer customer segments through discount packages and promotional offers


1. Economic slowdowns will shift customers to stores with cheaper offerings like walmart
2. Competition from other local stores
3. Price wars can drive down already low profit margins

4. External changes (government, politics, taxes, etc)

5. Inability to absorb price increases due to smaller scale vs. national competitors

6. Economic downturn affecting core shoppers’ wallets



2.Lucky Buckle
3.J’s Fashion Trendz

The table above concludes the Yellowstone Mercantile SWOT analysis along with its marketing and brand parameters.


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