24Studio SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of 24Studio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 24Studio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 24Studio to benchmark its business & performance as compared to the competitors and industry. 24Studio is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top 24Studio competitors and includes 24Studio target market, segmentation, positioning & Unique Selling Proposition (USP).

24Studio SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
24Studio Brand Analysis
Parent Company

Findel group

Category

Online home shopping services

Sector

Lifestyle and Retail

Tagline/ Slogan

24Studio - Home Shopping And Much More!

USP

Unmatched free personalization services

24Studio STP
24Studio Segmentation

People who shop online

24Studio Target Market

Online brand shoppers who have personalized services and value for their money

24Studio Positioning

24 studio is UK’s leading home catalogue retailer with extensive product offerings

24Studio SWOT Analysis
24Studio Strengths

Below are the Strengths in the SWOT Analysis of 24Studio:

1. Unmatched in-house free personalization services (close to 3.2 million pieces/year)
2. Large variety of personalized Christmas products
3. Option to spread the cost of purchase for greater shopper ease

4. Popular brands (Adidas, Nike, Firetrap, Superdry, Voi Jeans, Fred Perry etc.)
5. Shopping enabled on electronic formats- PC, Mobile, Tablet, Phablet

6. Value for money (frequent sales and discounts)

7. Tremendous product variety- ( >60,000 products, 100 catalogues/year)

8. Large customer base in UK (close to 1.2 million)

9. “Quick-shop” utility to save time

24Studio Weaknesses

Here are the weaknesses in the 24Studio SWOT Analysis:

1. Large interest rate if opted for monthly payments, huge charge of late payments
2. High cost of delivery and paid customer helpline

3. Limited brand awareness and low marketing compared to big brands

24Studio Opportunities

Following are the Opportunities in 24Studio SWOT Analysis:

1. Expand to rural areas of UK, later in other parts of Europe and consequently across the world
2. Improve customer service: Resolve issues post-product delivery
3.Adopt customer-friendly payment policies

4. Increase male shopper participation

5. Increase in the online shopping customer base

24Studio Threats

The threats in the SWOT Analysis of 24Studio are as mentioned:

1. Competing brands offering better variety at lower prices
2. Threat of “free-personalization” model being imitated
3. Intense competition in the online multi-brand retail space

4. Emergence of a better concept than e-commerce in future

24Studio Competition
Competitors

Below are the top 5 24Studio competitors:

1. Amazon UK
2. Argos UK
3. Next UK

4. Bargain Crazy

5. Very


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 24Studio. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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