24Studio SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3809

SWOT analysis of 24Studio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 24Studio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 24Studio to benchmark its business & performance as compared to the competitors and industry. 24Studio is one of the leading brands in the lifestyle and retail sector. The table below also lists the top 24Studio competitors and elaborates 24Studio market segmentation, target group, positioning & Unique Selling Proposition (USP).

24Studio SWOT, Competitors, Marketing STP & Brand analysis Table
24Studio Brand Analysis
Parent Company

Findel group


Online home shopping services


Lifestyle and Retail

Tagline/ Slogan

24Studio - Home Shopping And Much More!


Unmatched free personalization services

24Studio STP

People who shop online

Target Group

Online brand shoppers who have personalized services and value for their money


24 studio is UK’s leading home catalogue retailer with extensive product offerings

24Studio SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 24Studio. Strengths are:

1. Unmatched in-house free personalization services (close to 3.2 million pieces/year)
2. Large variety of personalized Christmas products
3. Option to spread the cost of purchase for greater shopper ease

4. Popular brands (Adidas, Nike, Firetrap, Superdry, Voi Jeans, Fred Perry etc.)
5. Shopping enabled on electronic formats- PC, Mobile, Tablet, Phablet

6. Value for money (frequent sales and discounts)

7. Tremendous product variety- ( >60,000 products, 100 catalogues/year)

8. Large customer base in UK (close to 1.2 million)

9. “Quick-shop” utility to save time


Here are the weaknesses in the 24Studio SWOT Analysis:

1. Large interest rate if opted for monthly payments, huge charge of late payments
2. High cost of delivery and paid customer helpline

3. Limited brand awareness and low marketing compared to big brands


Following are the Opportunities in 24Studio SWOT Analysis:

1. Expand to rural areas of UK, later in other parts of Europe and consequently across the world
2. Improve customer service: Resolve issues post-product delivery
3.Adopt customer-friendly payment policies

4. Increase male shopper participation

5. Increase in the online shopping customer base


The threats in the SWOT Analysis of 24Studio are as mentioned:

1. Competing brands offering better variety at lower prices
2. Threat of “free-personalization” model being imitated
3. Intense competition in the online multi-brand retail space

4. Emergence of a better concept than e-commerce in future

24Studio Competition

Below are the top 5 24Studio competitors:

1. Amazon UK
2. Argos UK
3. Next UK

4. Bargain Crazy

5. Very

The brandguide table above concludes the 24Studio SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 24Studio. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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