Boxfresh SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1087

SWOT Analysis of Boxfresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Pentland Group




International Retail

Tagline/ Slogan

Representing London since 1989


International icon of British street wear



Fashion-conscious Youth

Target Group

Youth aspiring to stand-out in style and trend


Contemporary UK Urban Street wear

SWOT Analysis


1. One of UK’s favorite lifestyle brand
2. Wide range of footwear and apparel
3. World-wide presence (2000+ stores across 35 countries)
4. Flexibility to reposition itself with changing business needs

5. Established online presence (own website/other online stores)

6.Superior post-purchase services: free delivery within UK, free and hassle free return

7. Good quality products that stand-out

8. Fast international sales growth

9. Best-in-class manufacturing capabilities


1. Limited growth opportunity: Street wear doesn’t appeal to all
2. Limited store-space leading to limited variety

3. Low market share as compared to global apparel brands


1. Growth potential in the untapped developing countries
2. Increase appeal to female customers
3. Increase in the online shopping customer base


1. Contemporary UK street wear may no longer appeal to the masses worldwide
2. Unfavorable government regulations in target international markets, thereby deterring growth
3. Ever changing trends of the fashion industry



1. Obey
2. LRG

4. Wildstyle

The table above concludes the Boxfresh SWOT analysis along with its marketing and brand parameters.


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