Boxfresh SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1675
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SWOT Analysis of Boxfresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boxfresh

Parent Company

The Pentland Group

Category

Lifestyle

Sector

Lifestyle and Retail

Tagline/ Slogan

Representing London since 1989

USP

International icon of British street wear

Boxfresh STP

Segment

Fashion-conscious Youth

Target Group

Youth aspiring to stand-out in style and trend

Positioning

Contemporary UK Urban Street wear

Boxfresh SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boxfresh. Strengths are:

1. One of UK’s favorite lifestyle brand
2. Wide range of footwear and apparel
3. World-wide presence (2000+ stores across 35 countries)
4. Flexibility to reposition itself with changing business needs

5. Established online presence (own website/other online stores)

6.Superior post-purchase services: free delivery within UK, free and hassle free return

7. Good quality products that stand-out

8. Fast international sales growth

9. Best-in-class manufacturing capabilities

Weaknesses

Here are the weaknesses of Boxfresh :

1. Limited growth opportunity: Street wear doesn’t appeal to all
2. Limited store-space leading to limited variety

3. Low market share as compared to global apparel brands

Opportunities

Following are the Opportunities of Boxfresh :

1. Growth potential in the untapped developing countries
2. Increase appeal to female customers
3. Increase in the online shopping customer base

Threats

The threats of Boxfresh are as mentioned :

1. Contemporary UK street wear may no longer appeal to the masses worldwide
2. Unfavorable government regulations in target international markets, thereby deterring growth
3. Ever changing trends of the fashion industry

Boxfresh Competition

Competitors

Below are the 4 main Boxfresh competitors :

1. Obey
2. LRG
3.Tribal

4. Wildstyle


The brandguide table above concludes the Boxfresh SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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