Crest Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1575

SWOT analysis of Crest Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. Crest Foods is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Crest Foods competitors and elaborates Crest Foods segmentation, targeting, positioning & USP.

Crest Foods

Parent Company

Crest Foods




Lifestyle and Retail

Tagline/ Slogan

Home of rock bottom prices


Lowest prices in town

Crest Foods STP


Food and grocery buyers

Target Group

Price conscious food shoppers who want to save money


Crest Foods promises its customers Rock Bottom Prices every day and delivers on that promise

Crest Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crest Foods. Strengths are:

1. Cost Leader: delivers value at lowest price
2. Successful business model: Profits based on volumes
3. High Growth: 8+ stores in USA
4. Inter-sector expanse: food, flowers, beauty products, pharmacy

5. Value for money: great deals on products


Here are the weaknesses in the Crest Foods SWOT Analysis:

1. Limitation of store space compared to large retail chains
2. Limited market share owing to less stores

3. Lower profits per purchase can affect the brand financially


Following are the Opportunities in Crest Foods SWOT Analysis:

1. Increase the number of stores
2. Increase customer loyalty by engagement programmes
3. Gradually increase product variety for different price segments


The threats in the SWOT Analysis of Crest Foods are as mentioned:

1. Competitors lowering their prices, leading to a price war and plummeted revenues
2. Increase in purchasing power of customers (economic boon)
3. Increase in operational costs due to unforeseen circumstances, leading to increase in prices

4. Competitors offering more variety at competitive prices

Crest Foods Competition


Below are the top 5 Crest Foods competitors:

1. Wal-Mart
2. Homeland

4. Walgreen

5. Dollar Store

The brandguide table above concludes the Crest Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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