Giant Food of Maryland SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 858
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SWOT Analysis of Giant Food of Maryland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giant Food of Maryland

Parent Company

Ahold

Category

Supermarket and pharmacy

Sector

Lifestyle and Retail

Tagline/ Slogan

You've Got A Giant On Your Side

USP

Delivering unmatched selection, quality and value

Giant Food of Maryland STP

Segment

Grocery and pharmacy shoppers

Target Group

Price conscious food shoppers who seek variety

Positioning

Giant-Landover/ Stop & Shop aims to provide variety and high quality at a low price

Giant Food of Maryland SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giant Food of Maryland :

1. Large number of stores (>350)
2. Rich culture and a good online presence
3. Reasonable prices as compared to competitors
4. Great product assortment

5. Value for money: great deals on products

6. Large store space makes it easier for customers

7. Equipped with restaurants and banks

8. One stop shop for all grocery needs

9. Large variety in each product line

10. Convenient in-store navigation

Weaknesses

1. Despite being a prominent brand in USA, no global recognition compared to international chains
2. Limited variety for  specialized foods

Opportunities

1. Increasing the number of stores internationally
2. Increase customer loyalty by engagement programmes
3. Gradually increase product variety for specialized foods

Threats

1. Competitors lowering their prices, leading to a price war and plummeted revenues
2.Competitors offering better product selection

3. Inability to maintain quality with business expansion

Giant Food of Maryland Competition

Competitors

Below are the 5 main Giant Food of Maryland competitors :

1. Wal-Mart
2. Homeland
3.CVS

4. Walgreen

5. Dollar Store


The brandguide table above concludes the Giant Food of Maryland SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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