M & C Saatchi SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 1971
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SWOT Analysis of M & C Saatchi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

M & C Saatchi

Parent Company

Saatchi & Saatchi PLC

Category

Advertising Agency

Sector

Management & Consulting

Tagline/ Slogan

-

USP

International advertising agency with a reach in about 20 countries

M & C Saatchi STP

Segment

Advertising, Brand, PR, CRM, data & digital services

Target Group

Medium & large scale enterprises

Positioning

UK’s foremost agencies

M & C Saatchi SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of M & C Saatchi. Strengths are:

1. High profitability and revenue

2. Good domestic market and international presence in close to 20 countries

3. Already existing distribution and sales networks

4. Monetary assistance provided

5. Acquisition of smaller brands have strengthened its position further

Weaknesses

Here are the weaknesses of M & C Saatchi :

1. Higher operational costs

2. Small business units

3. Less investment in research and development

Opportunities

Following are the Opportunities of M & C Saatchi :

1. Income level of the public is at a constant increase

2. Opportunity of expansion in global markets

3. New markets with innovative offerings

4. Growth rates and profitability and Growing economy

Threats

The threats of M & C Saatchi are as mentioned :

1.  Global economic vagaries & unexpected problems

2. Problems due to increasing labor costs

M & C Saatchi Competition

Competitors

Below are the 6 main M & C Saatchi competitors :

1. Mother

2. Grey London

3. TBWA

4. Ogilvy

5. Krow

6. Wieden Kennedy


The brandguide table above concludes the M & C Saatchi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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