International Crisis Group (ICG) SWOT Analysis, USP & Competitors

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SWOT Analysis of International Crisis Group (ICG) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Crisis Group (ICG)

Parent Company

International Crisis Group (ICG)


Crisis Group



Tagline/ Slogan

Working to prevent conflict worldwide


World’s leading source of information, analysis and policy advice on preventing and resolving in deadly conflict



Government of different countries

Target Group

Countries in conflict


As world’s eyes and ears to act against impending conflict

SWOT Analysis


1. It has a highly influential board that can mobilize effective action from the world’s policy makers
2. Have a robust funding mechanism through which it is funded
3. Presence in almost all countries in conflict
4. Many of the world’s eminent personalities have got the ICG’s “ In Pursuit of Peace” Award
5. Monthly crisis bulletin details out conflicts taking place and ICG’s efforts to prevent them

6. It has launched initiatives in more than 70 countries worldwide


1.Not able to prevent conflicts in many parts of the world
2.Have been criticized for serving Western countries


1.Conflicts/issues between countries will always be present, so ICG will always be needed
2. Provide a platform for the UN, the IMF and other stake holders to deliberate with warring countries and to find a solution


1.ICG has not been too successful in reducing conflicts
2.Companies with vested interests in warring countries, are found to be fund donors of ICG thus damaging reputation of ICG as a free and fair NGO



2.Amnesty international
3.Common Wealth Human Rights International

The table above concludes the International Crisis Group (ICG) SWOT analysis along with its marketing and brand parameters.


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