SWOT Analysis of Monitor Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Monitor Group |
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Parent Company |
Monitor Group |
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Category |
General Management |
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Sector |
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Tagline/ Slogan |
- |
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USP |
The founders/partners have written famous books |
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Monitor Group STP |
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Segment |
Organisations looking for consulting and business solutions |
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Target Group |
All industries and companies |
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Positioning |
Strategy consultant |
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Monitor Group SWOT Analysis |
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Strengths |
1. They customize the solution according to the client’s needs 3. Nearly all revenue comes from repeat clients means strong brand loyalty 4. Strong market presence and brand image 5. Some areas of expertise are Strategy, Innovation, Organization and Leadership, Economic Development, and Marketing |
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Weaknesses |
1. Geographic limitation of corporate presence 2. The brand name has very less recall and is not very known globally |
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Opportunities |
1. Working with lower tier industries along with middle tier industries 3. Global expansion through tie-ups to increase penetration |
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Threats |
1. Getting involved with controversial Governments and companies could turn out to be a threat 2. Expanding operations of competitors 3. Fluctuating global economic scenario affects performance |
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Monitor Group Competition |
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Competitors |
1. Bain & Co. |
The brandguide table above concludes the Monitor Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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