Monitor Group SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 2760

SWOT Analysis of Monitor Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monitor Group

Parent Company

Monitor Group


General Management


Management & Consulting

Tagline/ Slogan



The founders/partners have written famous books

Monitor Group STP


Organisations looking for consulting and business solutions

Target Group

All industries and companies


Strategy consultant

Monitor Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Monitor Group :

1. They customize the solution according to the client’s needs
2. Great management icons have been the founders e.g. Michal Porter, Chris Argyis etc

3. Nearly all revenue comes from repeat clients means strong brand loyalty

4. Strong market presence and brand image

5. Some areas of expertise are Strategy, Innovation, Organization and Leadership, Economic Development, and Marketing


1. Geographic limitation of corporate presence

2. The brand name has very less recall and is not very known globally


1. Working with lower tier industries along with middle tier industries
2. Working in developing economies

3. Global expansion through tie-ups to increase penetration


1. Getting involved with controversial Governments and companies could turn out to be a threat

2. Expanding operations of competitors

3. Fluctuating global economic scenario affects performance

Monitor Group Competition


Below are the 3 main Monitor Group competitors :

1. Bain & Co.
2. Booz & Co.
3. Boston Consulting Group

The brandguide table above concludes the Monitor Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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