The Parthenon Group SWOT Analysis, USP & Competitors

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SWOT Analysis of The Parthenon Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Parthenon Group

Parent Company

The Parthenon Group


Strategy consulting



Tagline/ Slogan

Smart. Nice. Driven


Provides services only to the business leaders and CEOs



All industries looking for business solutions

Target Group

All industries and companies


Strategic advisor

SWOT Analysis


1. They provide customized solutions to the client.
2. They form life long relationship with clients focusing on customer service

3. Have offices in US, UK, India, China

4. It has expertise in business financial services, retail, education, healthcare, technology, expertise etc


1. They have not yet penetrated globally
2. Brand awareness is less compared to industry leaders


1. They have opportunities in emerging economies.

2. Providing consultancy services to even small and midsized organizations


1. Stiff competition from existing industry players

2. Fluctuations in currencies affect international projects
3. The ongoing recession may hinder the growth of business.



1. McKinsey & Company
2. Booz & Company
3. Bain & Company

The table above concludes the The Parthenon Group SWOT analysis along with its marketing and brand parameters.


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