The Parthenon Group SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 2867
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SWOT Analysis of The Parthenon Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Parthenon Group

Parent Company

The Parthenon Group

Category

Strategy consulting

Sector

Management & Consulting

Tagline/ Slogan

Smart. Nice. Driven

USP

Provides services only to the business leaders and CEOs

The Parthenon Group STP

Segment

All industries looking for business solutions

Target Group

All industries and companies

Positioning

Strategic advisor

The Parthenon Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Parthenon Group :

1. They provide customized solutions to the client.
2. They form life long relationship with clients focusing on customer service

3. Have offices in US, UK, India, China

4. It has expertise in business financial services, retail, education, healthcare, technology, expertise etc

Weaknesses

1. They have not yet penetrated globally
2. Brand awareness is less compared to industry leaders

Opportunities

1. They have opportunities in emerging economies.

2. Providing consultancy services to even small and midsized organizations

Threats

1. Stiff competition from existing industry players

2. Fluctuations in currencies affect international projects
3. The ongoing recession may hinder the growth of business.

The Parthenon Group Competition

Competitors

Below are the 3 main The Parthenon Group competitors :

1. McKinsey & Company
2. Booz & Company
3. Bain & Company


The brandguide table above concludes the The Parthenon Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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