The Parthenon Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Parthenon Group analyses the brand by its strengths, weaknesses, opportunities & threats. In The Parthenon Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Parthenon Group to benchmark its business & performance as compared to the competitors. The Parthenon Group is one of the leading brands in the management & consulting sector.

The article below lists the The Parthenon Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the The Parthenon Group SWOT Analysis:

SWOT Analysis of The Parthenon Group

For The Parthenon Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The Parthenon Group Strengths

The strengths of The Parthenon Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of The Parthenon Group :

1. They provide customized solutions to the client.
2. They form life long relationship with clients focusing on customer service

3. Have offices in US, UK, India, China

4. It has expertise in business financial services, retail, education, healthcare, technology, expertise etc

The Parthenon Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Parthenon Group SWOT Analysis:

1. They have not yet penetrated globally
2. Brand awareness is less compared to industry leaders


The Parthenon Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Parthenon Group SWOT Analysis:

1. They have opportunities in emerging economies.

2. Providing consultancy services to even small and midsized organizations

The Parthenon Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Parthenon Group are as mentioned:

1. Stiff competition from existing industry players

2. Fluctuations in currencies affect international projects
3. The ongoing recession may hinder the growth of business.


The Parthenon Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of The Parthenon Group:

1. McKinsey & Company
2. Booz & Company
3. Bain & Company

Hence this concludes the The Parthenon Group SWOT analysis.

Continue reading more about the brand/company.

About The Parthenon Group

The Parthenon Group Overview
Parent Company

The Parthenon Group

Category

Strategy consulting

Sector

Management & Consulting

Tagline/ Slogan

Smart. Nice. Driven

USP

Provides services only to the business leaders and CEOs

The Parthenon Group STP
Segmentation

All industries looking for business solutions

Target Market

All industries and companies

Positioning

Strategic advisor


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Parthenon Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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