Kurt Salmon Associates SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 2901

SWOT analysis of Kurt Salmon Associates analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kurt Salmon Associates SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kurt Salmon Associates to benchmark its business & performance as compared to the competitors and industry. Kurt Salmon Associates is one of the leading brands in the management & consulting sector. The table below also lists the top Kurt Salmon Associates competitors and elaborates Kurt Salmon Associates market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kurt Salmon Associates SWOT, Competitors, Marketing STP & Brand analysis Table
Kurt Salmon Associates Brand Analysis
Parent Company

Kurt Salmon


Management and strategy consulting


Management & Consulting

Tagline/ Slogan

Kurt Salmon advises the world’s business leaders


They are one of the first consultancies in USA.

Kurt Salmon Associates STP

Companies and industries seeking professional business solutions

Target Group

All industries, corporates and business houses


They are retail oriented and have good expertise

Kurt Salmon Associates SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kurt Salmon Associates. Strengths are:

1. They were formed by the merger of Ineum Consulting and Kurt Salmon Associates (KSA)
2. They were founded in 1935 and have about 1600 employees all over the world.
3. They are expert in retail and consumer products consultancy
4. They are spread over 5 continents

5. Over 14 offices across Asia and Europe


Here are the weaknesses in the Kurt Salmon Associates SWOT Analysis:

1. They are too closely tied to the state of the US economy
2. Global reach is lesser compared to market leaders


Following are the Opportunities in Kurt Salmon Associates SWOT Analysis:

1. They have immense opportunity in growing economies.
2. They have opportunity to synergize with Ineum Consulting

3. Global tie-ups to maximise reach and offer diverse services


The threats in the SWOT Analysis of Kurt Salmon Associates are as mentioned:

1. The global economic recession might hamper their business.
2. They have very construed geographic depth inspite of being present all over the world.

Kurt Salmon Associates Competition

Below are the top 3 Kurt Salmon Associates competitors:

1. McKinsey & company
2. Bain & Company
3. Accenture plc

The brandguide table above concludes the Kurt Salmon Associates SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kurt Salmon Associates. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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