Milliman SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 2747

SWOT analysis of Milliman analyses the brand/company with its strengths, weaknesses, opportunities & threats. Milliman is one of the leading brands in the management & consulting sector. The table below also lists the top Milliman competitors and elaborates Milliman segmentation, targeting, positioning & USP.

Milliman SWOT, Competitors, Marketing STP & Brand analysis Table
Milliman Brand Analysis
Parent Company

Milliman Consulting

Category

Actuarial Consulting

Sector

Management & Consulting

Tagline/ Slogan

-

USP

They are one of the older actuarial firms of the world.

Milliman STP
Segment

Organisations seeking professional consulting service

Target Group

Business, financial, government, union, education, and nonprofit organizations

Positioning

One of the most influential actuarial consulting firms.

Milliman SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Milliman. Strengths are:

1. They are the world's largest providers of actuarial and related products and services.
2. They have 50+ offices worldwide
3. It is one of the older consultancies in the world

4. They have a strong workforce of over 2500 employees

Weaknesses

Here are the weaknesses in the Milliman SWOT Analysis:

1. Still haven't established themselves as the most superior consulting compared to industry leaders
2. They have lesser brand recall vis-à-vis their competitors.

Opportunities

Following are the Opportunities in Milliman SWOT Analysis:

1. The emerging economies can provide immense opportunity.
2. They have great opportunities if they acquire other firms with similar synergies.

Threats

The threats in the SWOT Analysis of Milliman are as mentioned:

1. The economic global recession is a threat to Milliman Consulting.
2. The competition from newer consultancies and growing established brands

Milliman Competition
Competitors

Below are the top 3 Milliman competitors:

1. Oliver Wayman
2. Towers Watson
3. Mercer Consulting

 

The brandguide table above concludes the Milliman SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Milliman. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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