Milliman SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Milliman analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Milliman SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Milliman to benchmark its business & performance as compared to the competitors and industry. Milliman is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Milliman competitors and includes Milliman target market, segmentation, positioning & Unique Selling Proposition (USP).

Milliman SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Milliman Brand Analysis
Parent Company

Milliman Consulting


Actuarial Consulting


Management & Consulting

Tagline/ Slogan



They are one of the older actuarial firms of the world.

Milliman STP
Milliman Segmentation

Organisations seeking professional consulting service

Milliman Target Market

Business, financial, government, union, education, and nonprofit organizations

Milliman Positioning

One of the most influential actuarial consulting firms.

Milliman SWOT Analysis
Milliman Strengths

Below are the Strengths in the SWOT Analysis of Milliman:

1. They are the world's largest providers of actuarial and related products and services.
2. They have 50+ offices worldwide
3. It is one of the older consultancies in the world

4. They have a strong workforce of over 2500 employees

Milliman Weaknesses

Here are the weaknesses in the Milliman SWOT Analysis:

1. Still haven't established themselves as the most superior consulting compared to industry leaders
2. They have lesser brand recall vis-à-vis their competitors.

Milliman Opportunities

Following are the Opportunities in Milliman SWOT Analysis:

1. The emerging economies can provide immense opportunity.
2. They have great opportunities if they acquire other firms with similar synergies.

Milliman Threats

The threats in the SWOT Analysis of Milliman are as mentioned:

1. The economic global recession is a threat to Milliman Consulting.
2. The competition from newer consultancies and growing established brands

Milliman Competition

Below are the top 3 Milliman competitors:

1. Oliver Wayman
2. Towers Watson
3. Mercer Consulting


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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