Milliman SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Milliman analyses the brand by its strengths, weaknesses, opportunities & threats. In Milliman SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Milliman to benchmark its business & performance as compared to the competitors. Milliman is one of the leading brands in the management & consulting sector.

The table below lists the Milliman SWOT (Strengths, Weaknesses, Opportunities, Threats), top Milliman competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Milliman SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Milliman Brand Analysis
Parent Company

Milliman Consulting


Actuarial Consulting


Management & Consulting

Tagline/ Slogan



They are one of the older actuarial firms of the world.

Milliman STP

Organisations seeking professional consulting service

Target Group

Business, financial, government, union, education, and nonprofit organizations


One of the most influential actuarial consulting firms.

SWOT Analysis of Milliman
Milliman Strengths

Below are the Strengths in the SWOT Analysis of Milliman:

1. They are the world's largest providers of actuarial and related products and services.
2. They have 50+ offices worldwide
3. It is one of the older consultancies in the world

4. They have a strong workforce of over 2500 employees

Milliman Weaknesses

Here are the weaknesses in the Milliman SWOT Analysis:

1. Still haven't established themselves as the most superior consulting compared to industry leaders
2. They have lesser brand recall vis-à-vis their competitors.

Milliman Opportunities

Following are the Opportunities in Milliman SWOT Analysis:

1. The emerging economies can provide immense opportunity.
2. They have great opportunities if they acquire other firms with similar synergies.

Milliman Threats

The threats in the SWOT Analysis of Milliman are as mentioned:

1. The economic global recession is a threat to Milliman Consulting.
2. The competition from newer consultancies and growing established brands

Milliman Competition
Milliman Competitors

Below are the top 3 competitors of Milliman:

1. Oliver Wayman
2. Towers Watson
3. Mercer Consulting


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Milliman. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin