Milliman SWOT Analysis, Competitors & USP

Posted in Management & Consulting, Total Reads: 2951

SWOT analysis of Milliman analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Milliman SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Milliman to benchmark its business & performance as compared to the competitors and industry. Milliman is one of the leading brands in the management & consulting sector. The table below also lists the top Milliman competitors and elaborates Milliman market segmentation, target group, positioning & Unique Selling Proposition (USP).

Milliman SWOT, Competitors, Marketing STP & Brand analysis Table
Milliman Brand Analysis
Parent Company

Milliman Consulting


Actuarial Consulting


Management & Consulting

Tagline/ Slogan



They are one of the older actuarial firms of the world.

Milliman STP

Organisations seeking professional consulting service

Target Group

Business, financial, government, union, education, and nonprofit organizations


One of the most influential actuarial consulting firms.

Milliman SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Milliman. Strengths are:

1. They are the world's largest providers of actuarial and related products and services.
2. They have 50+ offices worldwide
3. It is one of the older consultancies in the world

4. They have a strong workforce of over 2500 employees


Here are the weaknesses in the Milliman SWOT Analysis:

1. Still haven't established themselves as the most superior consulting compared to industry leaders
2. They have lesser brand recall vis-à-vis their competitors.


Following are the Opportunities in Milliman SWOT Analysis:

1. The emerging economies can provide immense opportunity.
2. They have great opportunities if they acquire other firms with similar synergies.


The threats in the SWOT Analysis of Milliman are as mentioned:

1. The economic global recession is a threat to Milliman Consulting.
2. The competition from newer consultancies and growing established brands

Milliman Competition

Below are the top 3 Milliman competitors:

1. Oliver Wayman
2. Towers Watson
3. Mercer Consulting


The brandguide table above concludes the Milliman SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Milliman. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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