Milliman SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Milliman analyses the brand by its strengths, weaknesses, opportunities & threats. In Milliman SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Milliman to benchmark its business & performance as compared to the competitors. Milliman is one of the leading brands in the management & consulting sector.

The article below lists the Milliman SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Milliman SWOT Analysis:

SWOT Analysis of Milliman

For Milliman, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Milliman Strengths

The strengths of Milliman looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Milliman :

1. They are the world's largest providers of actuarial and related products and services.
2. They have 50+ offices worldwide
3. It is one of the older consultancies in the world

4. They have a strong workforce of over 2500 employees

Milliman Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Milliman SWOT Analysis:

1. Still haven't established themselves as the most superior consulting compared to industry leaders
2. They have lesser brand recall vis-à-vis their competitors.

Milliman Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Milliman SWOT Analysis:

1. The emerging economies can provide immense opportunity.
2. They have great opportunities if they acquire other firms with similar synergies.

Milliman Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Milliman are as mentioned:

1. The economic global recession is a threat to Milliman Consulting.
2. The competition from newer consultancies and growing established brands

Milliman Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Milliman:

1. Oliver Wayman
2. Towers Watson
3. Mercer Consulting

Hence this concludes the Milliman SWOT analysis.

Continue reading more about the brand/company.

About Milliman

Milliman Overview
Parent Company

Milliman Consulting


Actuarial Consulting


Management & Consulting

Tagline/ Slogan



They are one of the older actuarial firms of the world.

Milliman STP

Organisations seeking professional consulting service

Target Market

Business, financial, government, union, education, and nonprofit organizations


One of the most influential actuarial consulting firms.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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