First Manhattan Consulting SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1325

SWOT Analysis of First Manhattan Consulting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Manhattan Consulting

Parent Company

First Manhattan Consulting Group


Strategic and operational consulting services



Tagline/ Slogan



They give financial assistance in all the business areas.



Companies seeking professional advise serive

Target Group

Banks, insurance companies, brokerages, telecommunications providers, and interactive media and Internet firms


Consulting on top management issues.

SWOT Analysis


1. So far they have conducted 3000 engagements worldwide related to financial services.
2. They have served most of the 70 largest US banks.
3. They have served clients on 6 continents.

4. Strong presence in US and excellent expertise


1. They have limited geographic reach and less number of offices in US.

2. Lesser brand recall than global leaders


1. They have immense opportunities in the emerging economies.
2. They can acquire more businesses in the other business areas and increase the strength of their synergies.


1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers



1. Aon Consulting
2. Deloitte Consulting
3. Ernst & Young Consulting

The table above concludes the First Manhattan Consulting SWOT analysis along with its marketing and brand parameters.


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