Download Accelerator SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1450

SWOT Analysis of Download Accelerator with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Download Accelerator

Parent Company



Software products


Media and Entertainment

Tagline/ Slogan

Don’t miss the download speed you need


Recognized as trusted software for speedy downloading due to breakthrough technology



Students and professionals

Target Group

Youth downloading files for both professional or entertainment purpose


Positioned as innovative software with breakthrough technology

SWOT Analysis


1. Compatibility with Microsoft and Apple
2. Availability in 42 languages shows the reach and popularity of the brand
3. Proven and trusted technology, leading to increased brand value
4. Provides privacy and security


1. Free-version contains featured ads and promotions which create spam
2. Changes are made to the user’s computer without  user’s permission, leading to customer dissatisfaction
3. Advanced versions are not adding features in line with customer’s expectations

4. Unavailability in Linux which is highly preferred by software programming professionals
5. Presence of smaller players giving the same features


1. Continuously increasing internet market
2. Customers can be persuaded to buy premium version by reducing adware in free version

3. Increase user friendliness by not intervening in their system


1. The free download accelerators from other companies
2. Software programmers shifting to Linux

3. Threat from pirated software



1.  Internet download manager (IDM)
2.  Jdownloader(also available in Linux)
3.  Free Download manager

The table above concludes the Download Accelerator SWOT analysis along with its marketing and brand parameters.


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