iTunes SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6987

SWOT Analysis of iTunes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Apple Inc


Software products


Media and entertainment

Tagline/ Slogan

Your Entertainment. Everywhere


Multipurpose, user friendly and trusted brand supported by many platforms



College students and youth

Target Group

Entertainment seeking youth


Positioned as a device which can provide entertainment anytime

SWOT Analysis


1. Reputed as most trusted and original brand
2. Attractive brand among youth due to style quotient

3. Successful products like iphone and ipod support itunes due to which it can reach masses
4. Good selection of songs, most of them not available through other sources


1. Mainly used by Apple Device Owners like iPod, iPad and iPhone owners
2. Windows users not among the target market


1. Store exclusive and selected music attracting niche customers
2. Can be made compatible with other platforms or OS.
3. Internet users not using itunes can be attracted


1. Online free music downloads websites
2. Piracy of music
3. Audio CDs available in market



1. Amazon MP3
3. Rhapsody MP3

The table above concludes the iTunes SWOT analysis along with its marketing and brand parameters.


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