iTunes SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8697

SWOT analysis of iTunes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In iTunes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like iTunes to benchmark its business & performance as compared to the competitors and industry. iTunes is one of the leading brands in the media & entertainment sector. The table below also lists the top iTunes competitors and elaborates iTunes market segmentation, target group, positioning & Unique Selling Proposition (USP).

iTunes SWOT, Competitors, Marketing STP & Brand analysis Table
iTunes Brand Analysis
Parent Company

Apple Inc


Software products


Media & Entertainment

Tagline/ Slogan

Your Entertainment. Everywhere


Multipurpose, user friendly and trusted brand supported by many platforms

iTunes STP

College students and youth

Target Group

Entertainment seeking youth


Positioned as a device which can provide entertainment anytime

iTunes SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of iTunes. Strengths are:

1. Reputed as most trusted and original brand
2. Attractive brand among youth due to style quotient

3. Successful products like iphone and ipod support itunes due to which it can reach masses
4. Good selection of songs, most of them not available through other sources


Here are the weaknesses in the iTunes SWOT Analysis:

1. Mainly used by Apple Device Owners like iPod, iPad and iPhone owners
2. Windows users not among the target market


Following are the Opportunities in iTunes SWOT Analysis:

1. Store exclusive and selected music attracting niche customers
2. Can be made compatible with other platforms or OS.
3. Internet users not using itunes can be attracted


The threats in the SWOT Analysis of iTunes are as mentioned:

1. Online free music downloads websites
2. Piracy of music
3. Audio CDs available in market

iTunes Competition

Below are the top 3 iTunes competitors:

1. Amazon MP3
3. Rhapsody MP3

The brandguide table above concludes the iTunes SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to iTunes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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