iTunes SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8512

SWOT analysis of iTunes analyses the brand/company with its strengths, weaknesses, opportunities & threats. iTunes is one of the leading brands in the media & entertainment sector. The table below also lists the top iTunes competitors and elaborates iTunes segmentation, targeting, positioning & USP.

iTunes

Parent Company

Apple Inc

Category

Software products

Sector

Media & Entertainment

Tagline/ Slogan

Your Entertainment. Everywhere

USP

Multipurpose, user friendly and trusted brand supported by many platforms

iTunes STP

Segment

College students and youth

Target Group

Entertainment seeking youth

Positioning

Positioned as a device which can provide entertainment anytime

iTunes SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of iTunes. Strengths are:

1. Reputed as most trusted and original brand
2. Attractive brand among youth due to style quotient

3. Successful products like iphone and ipod support itunes due to which it can reach masses
4. Good selection of songs, most of them not available through other sources

Weaknesses

Here are the weaknesses in the iTunes SWOT Analysis:

1. Mainly used by Apple Device Owners like iPod, iPad and iPhone owners
2. Windows users not among the target market

Opportunities

Following are the Opportunities in iTunes SWOT Analysis:

1. Store exclusive and selected music attracting niche customers
2. Can be made compatible with other platforms or OS.
3. Internet users not using itunes can be attracted

Threats

The threats in the SWOT Analysis of iTunes are as mentioned:

1. Online free music downloads websites
2. Piracy of music
3. Audio CDs available in market

iTunes Competition

Competitors

Below are the top 3 iTunes competitors:

1. Amazon MP3
2. Etunesmusic.com
3. Rhapsody MP3


The brandguide table above concludes the iTunes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to iTunes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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