iTunes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of iTunes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In iTunes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like iTunes to benchmark its business & performance as compared to the competitors and industry. As of 2020, iTunes is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top iTunes competitors and includes iTunes target market, segmentation, positioning & Unique Selling Proposition (USP).

iTunes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
iTunes Brand Analysis
Parent Company

Apple Inc


Software products


Media & Entertainment

Tagline/ Slogan

Your Entertainment. Everywhere


Multipurpose, user friendly and trusted brand supported by many platforms

iTunes STP
iTunes Segmentation

College students and youth

iTunes Target Market

Entertainment seeking youth

iTunes Positioning

Positioned as a device which can provide entertainment anytime

iTunes SWOT Analysis
iTunes Strengths

Below are the Strengths in the SWOT Analysis of iTunes:

1. Reputed as most trusted and original brand
2. Attractive brand among youth due to style quotient

3. Successful products like iphone and ipod support itunes due to which it can reach masses
4. Good selection of songs, most of them not available through other sources

iTunes Weaknesses

Here are the weaknesses in the iTunes SWOT Analysis:

1. Mainly used by Apple Device Owners like iPod, iPad and iPhone owners
2. Windows users not among the target market

iTunes Opportunities

Following are the Opportunities in iTunes SWOT Analysis:

1. Store exclusive and selected music attracting niche customers
2. Can be made compatible with other platforms or OS.
3. Internet users not using itunes can be attracted

iTunes Threats

The threats in the SWOT Analysis of iTunes are as mentioned:

1. Online free music downloads websites
2. Piracy of music
3. Audio CDs available in market

iTunes Competition

Below are the top 3 iTunes competitors:

1. Amazon MP3
3. Rhapsody MP3

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to iTunes. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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