Hotmail SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2734

SWOT analysis of Hotmail analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hotmail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hotmail to benchmark its business & performance as compared to the competitors and industry. Hotmail is one of the leading brands in the media & entertainment sector. The table below also lists the top Hotmail competitors and elaborates Hotmail market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hotmail SWOT, Competitors, Marketing STP & Brand analysis Table
Hotmail Brand Analysis
Parent Company

Hotmail Incorporation (Acquired by Microsoft)


Website- Email


Media & Entertainment

Tagline/ Slogan

Hotmail: Free, trusted and rich email service. Get it now


Efficient, customizable and easy to use email service provider

Hotmail STP

Internet utilizing computer users

Target Group

Youth and professionals utilizing Email facilities


Positioned as a pioneer in email service provider market who constantly tries to be more efficient

Hotmail SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hotmail. Strengths are:

1.Available in over 36 different languages
2. One of the first entrants in the email service providers’ market
3.A massive customer base of over 360 million users, the largest in the market
4. Integrated with different windows live features


Here are the weaknesses in the Hotmail SWOT Analysis:

1.Growing popularity of Gmail and Yahoomail

2.Absence in physical markets leading to restricted reach to masses

3.Inefficient organizing and sorting of Emails
4.Inability to match innovations by other email service providers


Following are the Opportunities in Hotmail SWOT Analysis:

1. The untapped markets out of internet reach
2.Future innovations can attract more customers
3.Affiliations to different mobile service providers for integration of Hotmail on mobile phones


The threats in the SWOT Analysis of Hotmail are as mentioned:

1.Current competitors in the market
2.Social networking websites
3. Newly emerging email service providers

Hotmail Competition

Below are the top 3 Hotmail competitors:

3.Rediff mail

The brandguide table above concludes the Hotmail SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hotmail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: