Echostar SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1215

SWOT analysis of Echostar analyses the brand/company with its strengths, weaknesses, opportunities & threats. Echostar is one of the leading brands in the media & entertainment sector. The table below also lists the top Echostar competitors and elaborates Echostar segmentation, targeting, positioning & USP.

Echostar SWOT, Competitors, Marketing STP & Brand analysis Table
Echostar Brand Analysis
Parent Company

Echostar

Category

Satellite services provider

Sector

Media & Entertainment

Tagline/ Slogan

Entertainment Anytime Anywhere

USP

Delivering innovative products and services that power global communication, commerce and entertainment

Echostar STP
Segment

Satellite services, media and entertainment provider

Target Group

Consumers of satellite network

Positioning

Shaping Our success with innovation

Echostar SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Echostar. Strengths are:

1. Owner and operator for Dish Network (USA), Freview (UK), Bell TV(Canada)

2. New products supporting the internet users

3. Very large domestic market

4. Experienced business network

5. International presence makes its brand presence strong

6. Prominent subsidiaries like Sling Media, Hughes Communications

Weaknesses

1. Competitive market means limited market share

2. Lawsuits and sharing of technology with TiVo hurt the brand image

Opportunities

1. Conversion of analog to digital set top boxes

2. Growing demand for media coverage

3. Global reach, Distribution network

Threats

1. Intense competition means decrement in market share

2. Government regulations

3. Rising costs and investments in technology will reduce margins

Echostar Competition
Competitors

1.Cisco

2.Motorola Mobility

The brandguide table above concludes the Echostar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Echostar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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