Metacafe SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1660

SWOT Analysis of Metacafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Metacafe Inc


Website-Video Sharing


Media & Entertainment

Tagline/ Slogan

The video entertainment engine


Offers a wide range of videos with high ease of access

Metacafe STP


Internet users looking for videos online

Target Group

Users who utilize internet for entertainment or professional intent


Positioned as avideo sharing website showing exclusive and original premium entertainment-related video content.

Metacafe SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Metacafe :

1.Maintains the content to high standards by dedicated review system

2. Well organized videos without duplicate versions

3. Attractive and lucrative to upload videos due to income generation

4.Early Market entrant
5. More than 13 million unique monthly U.S. viewers as of 2010


1. Copyright violations handling


1. Partnerships with other websites to embed videos
2.Partnerships with Companies and service providers to form official channels

3.Increase brand awareness by being involved into events like concerts or live telecasts


1.Involvement in legal complexities due to objectionable content published
2.Present competitors having substantial market share
3. Newly emerging Video-sharing websites with better offerings

Metacafe Competition


Below are the 3 main Metacafe competitors :

1. Youtube
3.Video Jug

The brandguide table above concludes the Metacafe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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