Lifetime SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 568

SWOT Analysis of Lifetime with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Lifetime Entertainment Services (A+E Networks)


Women Centric Lifestyle channel


Media & Broadcasting

Tagline/ Slogan

Your Life. Your Time.


A channel focused only on women



Lifestyle focused women

Target Group

Young women


A channel for the women to improve their life and time

SWOT Analysis


1. Shows focused only on women makes it more popular among 50% of the population
2.Some game shows were very popular
3. Has a good international presence in Canada, Brazil, UK, Asia etc

4. Present in close to 100 million households in USA

5. Popular shows have received a strong rating from viewers

6. Associations with women related events have increased brand presence


1. Many lifestyle channels means not a very strong differentiation for the brand

2. Intense competition means limited market share


1. Women issues and rights are sensitive topics and if Lifetime comes up with innovative ways of supporting them, it would increase the visibility of the brand.

2.Aggressive online presence can boost brand

3. Tie-up through sponsorships of women events can improve brand recall


1. Broadcasters have tried to stop its airing in order to show more profitable and newer channels

2. Many substitutes for viewers especially the growing online medium

3. Increasing competitor presence can affect brand



3.Cosmopolitan TV

The table above concludes the Lifetime SWOT analysis along with its marketing and brand parameters.


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