Lifetime SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1009

SWOT analysis of Lifetime analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lifetime SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lifetime to benchmark its business & performance as compared to the competitors and industry. Lifetime is one of the leading brands in the media & entertainment sector. The table below also lists the top Lifetime competitors and elaborates Lifetime market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lifetime SWOT, Competitors, Marketing STP & Brand analysis Table
Lifetime Brand Analysis
Parent Company

Lifetime Entertainment Services (A+E Networks)

Category

Women Centric Lifestyle channel

Sector

Media & Entertainment

Tagline/ Slogan

Your Life. Your Time.

USP

A channel focused only on women

Lifetime STP
Segment

Lifestyle focused women

Target Group

Young women

Positioning

A channel for the women to improve their life and time

Lifetime SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lifetime. Strengths are:

1. Shows focused only on women makes it more popular among 50% of the population
2.Some game shows were very popular
3. Has a good international presence in Canada, Brazil, UK, Asia etc

4. Present in close to 100 million households in USA

5. Popular shows have received a strong rating from viewers

6. Associations with women related events have increased brand presence

Weaknesses

Here are the weaknesses in the Lifetime SWOT Analysis:

1. Many lifestyle channels means not a very strong differentiation for the brand

2. Intense competition means limited market share

Opportunities

Following are the Opportunities in Lifetime SWOT Analysis:

1. Women issues and rights are sensitive topics and if Lifetime comes up with innovative ways of supporting them, it would increase the visibility of the brand.

2.Aggressive online presence can boost brand

3. Tie-up through sponsorships of women events can improve brand recall

Threats

The threats in the SWOT Analysis of Lifetime are as mentioned:

1. Broadcasters have tried to stop its airing in order to show more profitable and newer channels

2. Many substitutes for viewers especially the growing online medium

3. Increasing competitor presence can affect brand

Lifetime Competition
Competitors

Below are the top 3 Lifetime competitors:

1.VH1
2.Oxygen
3.Cosmopolitan TV

The brandguide table above concludes the Lifetime SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lifetime. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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