HLN SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 990

SWOT analysis of HLN analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HLN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HLN to benchmark its business & performance as compared to the competitors and industry. HLN is one of the leading brands in the media & entertainment sector. The table below also lists the top HLN competitors and elaborates HLN market segmentation, target group, positioning & Unique Selling Proposition (USP).

HLN SWOT, Competitors, Marketing STP & Brand analysis Table
HLN Brand Analysis
Parent Company

Cable News Network, Inc., Turner Broadcasting System (Time Warner)


News Channel


Media & Entertainment

Tagline/ Slogan

We’re not the News Network, You Are


Short news during any time of day


People seeking news

Target Group

Individuals who want to be updated with news


Fast news at any place and any time of the day

HLN SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HLN. Strengths are:

1. Available at international locations like Asia and South America
2. Most distributed cable network in America
3. They have implemented modern things like jukebox effect
4. Change dynamically in accordance with the changing times

5. The channel is present in close to 100 million households in US alone

6. Strong backing of parent company gives it financial stability as well


Here are the weaknesses in the HLN SWOT Analysis:

1.Was a victim of George W Bush fake death controversy 
2.Intense competition means limited brand loyalty & slow market share growth


Following are the Opportunities in HLN SWOT Analysis:

1.Growth of online presence can be tapped completely with live feeds 
2.Huge demand  in places like airports, cafes etc where people want to utilize time effectively

3. Tie-up with school & college events as sponsors through competitions

4. Explore the opportunity of increasing presence worldwide


The threats in the SWOT Analysis of HLN are as mentioned:

1. Competitors coming up with better formats and gaining markets share television ratings

HLN Competition

Below are the top 2 HLN competitors:

1.Fox News Channel

The brandguide table above concludes the HLN SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HLN. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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