HLN SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 812

SWOT Analysis of HLN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Cable News Network, Inc., Turner Broadcasting System (Time Warner)


News Channel


Media & Entertainment

Tagline/ Slogan

We’re not the News Network, You Are


Short news during any time of day



People seeking news

Target Group

Individuals who want to be updated with news


Fast news at any place and any time of the day

HLN SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HLN :

1. Available at international locations like Asia and South America
2. Most distributed cable network in America
3. They have implemented modern things like jukebox effect
4. Change dynamically in accordance with the changing times

5. The channel is present in close to 100 million households in US alone

6. Strong backing of parent company gives it financial stability as well


1.Was a victim of George W Bush fake death controversy 
2.Intense competition means limited brand loyalty & slow market share growth


1.Growth of online presence can be tapped completely with live feeds 
2.Huge demand  in places like airports, cafes etc where people want to utilize time effectively

3. Tie-up with school & college events as sponsors through competitions

4. Explore the opportunity of increasing presence worldwide


1. Competitors coming up with better formats and gaining markets share television ratings

HLN Competition


Below are the 2 main HLN competitors :

1.Fox News Channel

The brandguide table above concludes the HLN SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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