H2 (History 2) SWOT Analysis, USP & Competitors

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SWOT Analysis of H2 (History 2) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

H2 (History 2)

Parent Company

A+E Networks


History and Science


Media & Broadcasting

Tagline/ Slogan

More 2 History


Special knowledge enhancing documentaries not easily available



Based on education and interests

Target Group

Highly knowledge oriented individuals


A reservoir to history and scientific knowledge

SWOT Analysis


1. Very popular among children and knowledge enthusiasts
2. Available on most U.S. cable systems
3. Strong backing of sister channels

4. Present in approx 70 million US households

5. Has strong international presence in UK, Canada, Poland, Serbia etc

6. Original series and documentaries are widely appreciated by users


1.Intense competition from other TV channels and online media means limited market share
2.Does not get as many advertisements as entertainment channels hence restricted revenues


1. Parents encourage their children to watch such channels.
2.Social media can help the channel in creating awareness and attracting audience


1. Declining interest of people in history and science

2. Competition from other channels & online content

3. Unfavorable responses from govts can affect telecast operations



1.National Geographic Channel
2.Discovery Channel

The table above concludes the H2 (History 2) SWOT analysis along with its marketing and brand parameters.


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