H2 (History 2) SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 707

SWOT analysis of H2 (History 2) analyses the brand/company with its strengths, weaknesses, opportunities & threats. H2 (History 2) is one of the leading brands in the media & entertainment sector. The table below also lists the top H2 (History 2) competitors and elaborates H2 (History 2) segmentation, targeting, positioning & USP.

H2 (History 2)

Parent Company

A+E Networks


History and Science


Media & Entertainment

Tagline/ Slogan

More 2 History


Special knowledge enhancing documentaries not easily available

H2 (History 2) STP


Based on education and interests

Target Group

Highly knowledge oriented individuals


A reservoir to history and scientific knowledge

H2 (History 2) SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of H2 (History 2). Strengths are:

1. Very popular among children and knowledge enthusiasts
2. Available on most U.S. cable systems
3. Strong backing of sister channels

4. Present in approx 70 million US households

5. Has strong international presence in UK, Canada, Poland, Serbia etc

6. Original series and documentaries are widely appreciated by users


Here are the weaknesses in the H2 (History 2) SWOT Analysis:

1.Intense competition from other TV channels and online media means limited market share
2.Does not get as many advertisements as entertainment channels hence restricted revenues


Following are the Opportunities in H2 (History 2) SWOT Analysis:

1. Parents encourage their children to watch such channels.
2.Social media can help the channel in creating awareness and attracting audience


The threats in the SWOT Analysis of H2 (History 2) are as mentioned:

1. Declining interest of people in history and science

2. Competition from other channels & online content

3. Unfavorable responses from govts can affect telecast operations

H2 (History 2) Competition


Below are the top 2 H2 (History 2) competitors:

1.National Geographic Channel
2.Discovery Channel

The brandguide table above concludes the H2 (History 2) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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