Home Shopping Network (HSN) SWOT Analysis, USP & Competitors

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SWOT Analysis of Home Shopping Network (HSN) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Home Shopping Network (HSN)

Parent Company

HSN Inc.


Consumer Products


Media & Broadcasting

Tagline/ Slogan

It’s fun here


Leading interactive multichannel retailer



Lifestyle accessories, apparel, beauty and cosmetics, fitness and healthcare products, furniture, home furnishings, jewelry, kitchen appliances, shoes and other leather goods, toys and crafts

Target Group

Middle class , Upper middle class and the rich


Curated assortment of exclusive products

SWOT Analysis


1. Highly popular HSNi which offers innovative, retail experiences on TV, online, in catalogs, and in brick and mortar stores
2. HSN is the industry leader in transactional innovation  and also owns Cornerstone Brands
3. Offers a differentiated digital experience by leveraging community, content  and commerce
4. Owns Cornerstone which comprises leading home & apparel lifestyle brands (It distributes approximately 300+ million catalogs annually)

5. Strong sales and distribution network

6.The company has good reputation among customers

7. It has global presence in USA, UK, Italy, Canada, Japan etc


1. High production costs & tough online competition means margins are restricted

2. Profitability is low because of high competition in retail space


1. With curated assortment of exclusive products, the company can enter new markets 
2. These days people look towards buying as a blend of comfort and fashion, so HSN now has an increasing market size
3.Global expansion can help build the private label brands


1.Increasing labour costs

2. Business risks from competitors in each field it caters to

3. Intense competition means declining market share



2.Evine Live Inc.
3.QVC Inc.

The table above concludes the Home Shopping Network (HSN) SWOT analysis along with its marketing and brand parameters.


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