Ovation TV SWOT Analysis, Competitors & USP

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SWOT Analysis of Ovation TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ovation TV

Parent Company

Hubbard Media Group, Perry Capital, Weinstein Company


Art and Artistic expressions channel


Media & Entertainment

Tagline/ Slogan

Art Everywhere


Mix of original and selective art series

Ovation TV STP


Based on interests of people

Target Group

Targeted towards the artistically inclined people


Making art accessible to everyone

Ovation TV SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ovation TV :

1. Expanding fast on all cable networks like DIRECTV,Verizon FiOS,AT &T U-Verse etc
2. With the relaunch of Ovation TV, it has got a more energetic and better look
3. A number of original art series like “The Fashion Fund” and “Now’ aired exclusively on Ovation 
4. It has got substantial donations and support, the highest ever received by any independent media network

5.Gets huge support of AFTA (American for the Arts) and National Endowment for the Arts, because of its commitment to promote arts and arts education across the country

6. Available in close to 60 million households in USA


1.It suffered some setbacks because of Time Warner threatening to take down Ovation TV from its network

2. Small audience base due to limited interest of people in arts


1. Its partnership with art and music organizations across the country like LACMA and museum of modern art will help in publicity of the channel
2.A lot of marketing and branding opportunities available locally as well as nationally.
3.It can publicize its agenda, “Making art accessible to everyone” on social media platforms to make itself more popular

4. Launching of InnOVATION STEAM Grant awards can help in promotion and marketing of channel.


1. Competitors showing almost similar shows as Ovation can take down its audience base
2.Dwindling interest of people in arts does not makes OVATION lesser watched as compared to other mainstream TV channels

Ovation TV Competition


Below are the 2 main Ovation TV competitors :

1.ART Channel

The brandguide table above concludes the Ovation TV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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