NOAA Weather Radio All hazards SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1025

SWOT analysis of NOAA Weather Radio All hazards analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NOAA Weather Radio All hazards SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NOAA Weather Radio All hazards to benchmark its business & performance as compared to the competitors and industry. NOAA Weather Radio All hazards is one of the leading brands in the media & entertainment sector. The table below also lists the top NOAA Weather Radio All hazards competitors and elaborates NOAA Weather Radio All hazards market segmentation, target group, positioning & Unique Selling Proposition (USP).

NOAA Weather Radio All hazards SWOT, Competitors, Marketing STP & Brand analysis Table
NOAA Weather Radio All hazards Brand Analysis
Parent Company

National Weather Service

Category

Weather radio/civil emergency services

Sector

Media & Entertainment

Tagline/ Slogan

The Voice Of the National Weather Service

USP

Nationwide network for 24*7 Weather information

NOAA Weather Radio All hazards STP
Segment

No segmentation, everyone needs this service

Target Group

Entire population of USA

Positioning

24*7 provider of weather forecasts,warnings,hazards etc

NOAA Weather Radio All hazards SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NOAA Weather Radio All hazards. Strengths are:

1. The sole 24*7 dedicated of all the weather information in USA.
2. Gets a strong backing of the state owned National Oceanic and Atmospheric Administration
3. Radio manufacturers sell radios broadcasting this channel at discounted prices because it is considered good for safety purposes also. An alarm is activated in the radio as soon as an alert is raised.
4. Very accurate prediction because of very strong operations

5. Very strong distribution network. Available in 95 % of USA

6. Over a 1000+ radio stations across USA

7. Launched in 1950’s and hence has credibility

Weaknesses

Here are the weaknesses in the NOAA Weather Radio All hazards SWOT Analysis:

1. A special radio receiver is required to listen to the broadcast. Not possible with normal FM channel.
2. Audience base is not very loyal at all times because as long as weather is normal people simply seem ignorant about weather

Opportunities

Following are the Opportunities in NOAA Weather Radio All hazards SWOT Analysis:

1. Strengthen its ties with some social media websites to make it more audience friendly and interesting
2.Include some entertainment pieces in between news and weather forecast to make the channel more lively.

Threats

The threats in the SWOT Analysis of NOAA Weather Radio All hazards are as mentioned:

1.Due to the presence of digital and social media with minute by minute updates people don’t need a special channel for it
2.Dwindling interest of people in listening to weather and climate news

NOAA Weather Radio All hazards Competition
Competitors

Below are the top 3 NOAA Weather Radio All hazards competitors:

1. Premiere Networks
2. NPR
3. American Public Media

The brandguide table above concludes the NOAA Weather Radio All hazards SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NOAA Weather Radio All hazards. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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