NOAA Weather Radio All hazards SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 803

SWOT Analysis of NOAA Weather Radio All hazards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NOAA Weather Radio All hazards (NWR)

Parent Company

National Weather Service


Weather radio/civil emergency services


Media & Entertainment

Tagline/ Slogan

The Voice Of the National Weather Service


Nationwide network for 24*7 Weather information

NOAA Weather Radio All hazards STP


No segmentation, everyone needs this service

Target Group

Entire population of USA


24*7 provider of weather forecasts,warnings,hazards etc

NOAA Weather Radio All hazards SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NOAA Weather Radio All hazards :

1. The sole 24*7 dedicated of all the weather information in USA.
2. Gets a strong backing of the state owned National Oceanic and Atmospheric Administration
3. Radio manufacturers sell radios broadcasting this channel at discounted prices because it is considered good for safety purposes also. An alarm is activated in the radio as soon as an alert is raised.
4. Very accurate prediction because of very strong operations

5. Very strong distribution network. Available in 95 % of USA

6. Over a 1000+ radio stations across USA

7. Launched in 1950’s and hence has credibility


1. A special radio receiver is required to listen to the broadcast. Not possible with normal FM channel.
2. Audience base is not very loyal at all times because as long as weather is normal people simply seem ignorant about weather


1. Strengthen its ties with some social media websites to make it more audience friendly and interesting
2.Include some entertainment pieces in between news and weather forecast to make the channel more lively.


1.Due to the presence of digital and social media with minute by minute updates people don’t need a special channel for it
2.Dwindling interest of people in listening to weather and climate news

NOAA Weather Radio All hazards Competition


Below are the 3 main NOAA Weather Radio All hazards competitors :

1. Premiere Networks
2. NPR
3. American Public Media

The brandguide table above concludes the NOAA Weather Radio All hazards SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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