Minnesota Channel SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 769

SWOT analysis of Minnesota Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Minnesota Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Minnesota Channel to benchmark its business & performance as compared to the competitors and industry. Minnesota Channel is one of the leading brands in the media & entertainment sector. The table below also lists the top Minnesota Channel competitors and elaborates Minnesota Channel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Minnesota Channel SWOT, Competitors, Marketing STP & Brand analysis Table
Minnesota Channel Brand Analysis
Parent Company

Twin Cities Public Television

Category

Educational Television, public affairs, ethnic and local programming

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Produces a number of popular local and regional shows

Minnesota Channel STP
Segment

Based on nationalities and ethnicities

Target Group

Minnesota and other ethnic communities

Positioning

A local channel from the local people for the local people

Minnesota Channel SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Minnesota Channel. Strengths are:

1. They produce their shows in collaboration with nonprofit, public service organizations so already have a good perception in people’s minds
2. This channel targets ethic communities and these form a major chunk of US population
3. It is expanding fast: has produced more than 250 programs with more than 100 partner organizations
4. A lot of independently produced acquisitions have became very popular

5. High quality programs and uninterrupted high quality programs

Weaknesses

Here are the weaknesses in the Minnesota Channel SWOT Analysis:

1.Very small audience base due to a highly focused target group
2.It is relatively new as compared to other channels and does not have a very strong audience network

Opportunities

Following are the Opportunities in Minnesota Channel SWOT Analysis:

1. By supporting community producers and independently produced acquisitions it can come up with some unconventional and amazing works which can make the channel popular
2.Can expand to regions outside Minnesota where maximum Minnesotan people stay.

Threats

The threats in the SWOT Analysis of Minnesota Channel are as mentioned:

1. Many show producers are not media professionals so a little lag on their part can affect the image of the channel
2.Rise of a strong competitor can take away their already low market share

Minnesota Channel Competition
Competitors

Below are the top 3 Minnesota Channel competitors:

1.KTCA-TV
2.WUCW
3.KPXM-TV

The brandguide table above concludes the Minnesota Channel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Minnesota Channel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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