Moneycontrol SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1971
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SWOT Analysis of Moneycontrol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moneycontrol

Parent Company

e-Eighteen.com Ltd/ Television Eighteen India Ltd group

Category

Website

Sector

Media & Entertainment

Tagline/ Slogan

India’s no 1 financial portal

USP

Trusted to provide plenty information related to finance and investment options

Moneycontrol STP

Segment

Internet users

Target Group

Internet users interested in investing and acquiring financial information

Positioning

Positioned as a leading financial information resource

Moneycontrol SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moneycontrol :

1. Sumptuous information available regarding finance and investment

2. Convenient to use for beginners

3. Provides variety of services and offerings
4. Constantly updates itself according to the market
5. Strong backing of CNBC18 brand

Weaknesses

1. Unable to substitute financial advisory firms

2. A large no. of people in India apprehensive in using internet for financial transactions

Opportunities

1. Constantly improve quality services to investors to attract more customers.

2. Acquiring more partnership or integration with financial firms

3. Expand range of services and offerings

Threats

1. Attacks from cyber-crime or similar instances

2. Improved functionalities by competitive financial portals

3. Newly emerging competitive financial portals

Moneycontrol Competition

Competitors

Below are the 3 main Moneycontrol competitors :

1. Indiainfoline.com
2. Sharekhan.com

3. Myiris.com


The brandguide table above concludes the Moneycontrol SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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