Moneycontrol SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2477

SWOT analysis of Moneycontrol analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Moneycontrol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moneycontrol to benchmark its business & performance as compared to the competitors and industry. Moneycontrol is one of the leading brands in the media & entertainment sector. The table below also lists the top Moneycontrol competitors and elaborates Moneycontrol market segmentation, target group, positioning & Unique Selling Proposition (USP).

Moneycontrol SWOT, Competitors, Marketing STP & Brand analysis Table
Moneycontrol Brand Analysis
Parent Company

e-Eighteen.com Ltd/ Television Eighteen India Ltd group

Category

Website

Sector

Media & Entertainment

Tagline/ Slogan

India’s no 1 financial portal

USP

Trusted to provide plenty information related to finance and investment options

Moneycontrol STP
Segment

Internet users

Target Group

Internet users interested in investing and acquiring financial information

Positioning

Positioned as a leading financial information resource

Moneycontrol SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moneycontrol. Strengths are:

1. Sumptuous information available regarding finance and investment

2. Convenient to use for beginners

3. Provides variety of services and offerings
4. Constantly updates itself according to the market
5. Strong backing of CNBC18 brand

Weaknesses

Here are the weaknesses in the Moneycontrol SWOT Analysis:

1. Unable to substitute financial advisory firms

2. A large no. of people in India apprehensive in using internet for financial transactions

Opportunities

Following are the Opportunities in Moneycontrol SWOT Analysis:

1. Constantly improve quality services to investors to attract more customers.

2. Acquiring more partnership or integration with financial firms

3. Expand range of services and offerings

Threats

The threats in the SWOT Analysis of Moneycontrol are as mentioned:

1. Attacks from cyber-crime or similar instances

2. Improved functionalities by competitive financial portals

3. Newly emerging competitive financial portals

Moneycontrol Competition
Competitors

Below are the top 3 Moneycontrol competitors:

1. Indiainfoline.com
2. Sharekhan.com

3. Myiris.com

The brandguide table above concludes the Moneycontrol SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Moneycontrol. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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