G4 Media SWOT Analysis, Competitors & USP

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SWOT Analysis of G4 Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

G4 Media

Parent Company

G4 Media (NBCUniversal & Dish Network)


Video games and entertainment


Media & Entertainment

Tagline/ Slogan

TV that’s plugged in


Highly specific programming content directed towards the world of video games

G4 Media STP


Based on age and gender

Target Group

Young males


The complete gaming world in one TV channel

G4 Media SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of G4 Media :

1. Followed by video game fans. Very loyal audience base
2. Relaunched as Esquire network in 2013 as part of deal with owner of Esquire magazine gave it an already set audience base
3. Inspite of the limited programming content the channel had a good penetration in 53.61% of USA households
4. Arena, Blister, Cinematech were very popular games

5. Attracted a large number of gaming advertisers because of highly focused target group watching the channel

6.Got exclusive broadcasting rights of Marvel Anime


1. As soon as it merged with Tech TV Comcast closed its Tech TV operations which was a big blow to the channel

2.G4 did cut back a lot of its original programming like Xplay which hampered its image


1.Though it was launched as Tech TV, it slowly moved on to the entertainment genre to expand its audience base.
2.Website of the channel attracted many gamers towards the channel
3.Built on a concept similar to MTV, where gamers were opportunity to produce original programming content like music producers in MTV

4. Rebranding as male oriented gaming channel helped it for some time

5.Gcycle and green is universal campaigns could have brought publicity to the channel


1. After some time NBC international replaced esquire Network with Style ceasing its operations
2.Due to low interest in subscriber base and low Nielsen rating, DirecTV dropped G4 off its channel list and other distribution networks were following suit
3.Two famous shows, Xplay and Attack of the Show were discontinued and the channel lost all its studio programming rights

G4 Media Competition


Below are the 2 main G4 Media competitors :

1. Ubisoft
2. EA Sports

The brandguide table above concludes the G4 Media SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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