Casa Club TV SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1035

SWOT analysis of Casa Club TV analyses the brand/company with its strengths, weaknesses, opportunities & threats. Casa Club TV is one of the leading brands in the media & entertainment sector. In addition to SWOT Analysis, the table below also lists the top Casa Club TV competitors and elaborates Casa Club TV segmentation, targeting, positioning & USP.

Casa Club TV

Parent Company

AMC Networks


Home lifestyle-decorations, cooking, food and life


Media & Entertainment

Tagline/ Slogan



A complete package for well-being of a modern housewife.

Casa Club TV STP


Gender, age, demography, profession

Target Group

Young to middle aged housewives of Latin America and the US


Caters to the female strength, inspiration and transformation of a modern housewife, exhaustively

Casa Club TV SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Casa Club TV. Strengths are:

1. Focused group which is the largest in the customer segment of Media
2. Backed by popular bloggers and brand-ambassadors which women follow
3. Interactive communication mechanisms like web site and social media
4. Well segmented distribution of programmes  according to themes scheduled with respect to days of the week

5. Strong parent company means excellent distribution and brand presence


Here are the weaknesses in the Casa Club TV SWOT Analysis:

1. Language restricted to only Spanish, decreases the viewership in English speaking population by a huge margin

2. Fewer programmes when compared to a very large time slot available

Weekend programmes are very limited, both in scope and number


Following are the Opportunities in Casa Club TV SWOT Analysis:

1. Popularity measures can be taken to expand awareness in the English speaking population through alternate media platforsm like website, Facebook etc

2. Possess a large current viewership with a major hold in Latin America. This can be leveraged to expand the number of programmes to offer more options to viewers


The threats in the SWOT Analysis of Casa Club TV are as mentioned:

1. The major chunk of housewife population is decreasing as women become more engaged in professional activities

2. General TV segments cannibalizing on the specialized segments catered by Casa. Differentiating mechanism needs to be adopted

Casa Club TV Competition


Below are the top 2 Casa Club TV competitors:

1. Lifetime Real Women

2. Cosmopolitan Television

The brandguide table above concludes the Casa Club TV SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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