Cinemoi SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1146

SWOT analysis of Cinemoi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cinemoi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cinemoi to benchmark its business & performance as compared to the competitors and industry. Cinemoi is one of the leading brands in the media & entertainment sector. The table below also lists the top Cinemoi competitors and elaborates Cinemoi market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cinemoi SWOT, Competitors, Marketing STP & Brand analysis Table
Cinemoi Brand Analysis
Parent Company

Cinemoi North America LLC

Category

Lifestyle and movies

Sector

Media & Entertainment

Tagline/ Slogan

Films fashion, lifestyle

USP

Films. Fashion and international style

Cinemoi STP
Segment

People with a liking for movies

Target Group

Adult population of the US, UK

Positioning

Covering a range of movie and lifestyle

Cinemoi SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cinemoi. Strengths are:

1. Broad range of movie directory
2. Global coverage-from US UK, France etc
3. Well established online presence
4. High visibility amongst competitors through film festivals like Cannes

5. Originals like ‘Stars of the silver screen’ are crowd pullers

Weaknesses

Here are the weaknesses in the Cinemoi SWOT Analysis:

1. Drift from DirectTV-its parent company has garnered a lot of negative publicity in the media
2. It hadn’t gone commercial and hence revenues coming to the channel were quite less. Once gone commercial, the quality has decreased so much that it has lost its USP.

Opportunities

Following are the Opportunities in Cinemoi SWOT Analysis:

1. Possibility to strengthen its renewed positioning strategy of movies, fashion and lifestyle. 
2. Use it’s huge directory of movies to leverage on the focused crowd. Too diversified a viewership may show negative results in publicity.
3. Strengthen the link ups between US and European programming as it has a strong presence in both continents

Threats

The threats in the SWOT Analysis of Cinemoi are as mentioned:

1. Globally emerging competition increases as it covers a wide category of media coverage, hence domain of competition higher

2. Presence of online portals for movies and entertainment

Cinemoi Competition
Competitors

Below are the top 2 Cinemoi competitors:

1. Showtime
2. HBO

The brandguide table above concludes the Cinemoi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cinemoi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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