Comedy Central SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2269

SWOT Analysis of Comedy Central with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Comedy Central

Parent Company

Viacom Media Networks




Media & Entertainment

Tagline/ Slogan



Presents all varieties of comedy ranging from original and syndicated series to stand up comedy and feature films

Comedy Central STP


Media & entertainment

Target Group

Target towards everyone alike


Non sop humor house for everyone

Comedy Central SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Comedy Central :

1. Has a strong domestic and wide international presence
2. Very old channel-launched in 1991 and therefore has a very loyal audience base
3. Very strong brand image
4. It mostly features low budget original programming which proves to be very profitable

5.Rebranding and  relaunching of the channel helped in bringing a fresh perspective

6. In USA alone, it is accessed by close to 100 million households


1. Sometimes surrounded by controversies for showing content like South Park for adult audiences 
2. Family and Consumer Choice Act of 2007 brought certain complications in its broadcasting


1.New concepts like roasting like New York Friars’ Club roast gives an opportunity to attract large audience
2. Supported by MTV. It is available free throughout Europe. Can be similarly expanded to other countries
3.Associations with networks like CTVglobe media can help it penetrate to places where it still does not have a strong presence


1.Controversies like Cartoon Wars Part I and II have brought its popularity down and caused some countries to stop airing it
2.Organisations like Parents Television Council keep blaming the channel for showing profane content

3.Competitors like HA! FROM HBO are bringing down its market share

Comedy Central Competition


Below are the 2 main Comedy Central competitors :

1.The Comedy Channel
2.Laugh USA

The brandguide table above concludes the Comedy Central SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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