Universal Sports SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 933

SWOT analysis of Universal Sports analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Universal Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Universal Sports to benchmark its business & performance as compared to the competitors and industry. Universal Sports is one of the leading brands in the media & entertainment sector. The table below also lists the top Universal Sports competitors and elaborates Universal Sports market segmentation, target group, positioning & Unique Selling Proposition (USP).

Universal Sports SWOT, Competitors, Marketing STP & Brand analysis Table
Universal Sports Brand Analysis
Parent Company

Intermedia Partners and NBC Universal


Sports Channel


Media & Entertainment

Tagline/ Slogan

Where Champions Are Made


Airs the sports events of Olympic games which are generally not televised live

Universal Sports STP

Based on lifestyle

Target Group

Sporty, athletic people and those interested in sports


Live Sporting for sport enthusiasts

Universal Sports SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Universal Sports. Strengths are:

1. Carried as a National Basic Channel on DirecTV
2. First Channel to air Rugby World Cup Tournaments
3. Airs more than 1200 hours of all premier sports annually
4. Its “specialty” channel image gives it an edge over other sports channels

5. Earlier the brand was popularly known as World Championship Sports Network


Here are the weaknesses in the Universal Sports SWOT Analysis:

1. Relatively new as compared to other channels & limited reach
2. Rebranding means limited brand recall


Following are the Opportunities in Universal Sports SWOT Analysis:

1. Rebranding into Universal Sports and the new logo with NBC Peacock brought a fresh look and new opportunities for the channel
2.Long term broadcasting arrangements with various federations like Athletic Federation, Gymnastics Federation, Cycling Union can turn into profitable ventures

3.Creating awareness about the dying sports can give a push to the publicity of the channel

4.Multi-year TV distribution deal with Time Warner Cable can help it access 40 million home in USA


The threats in the SWOT Analysis of Universal Sports are as mentioned:

1.Interest in most of the Olympic games is diminishing so its audience base is also declining and it is difficult to sell
2.Earlier it was a free digital broadcast channel but later when it tried to convert into a paid channel, a large number of distributors and dropped them of their network
3.Rising programming costs are creating a lot of problem between distributors and channel owners

Universal Sports Competition

Below are the top 3 Universal Sports competitors:

2.AFN Network
3.Fox Sports

The brandguide table above concludes the Universal Sports SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Universal Sports. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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