E! Entertainment Television SWOT Analysis, USP & Competitors

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SWOT Analysis of E! Entertainment Television with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

E! Entertainment Television

Parent Company

NBC Universal Cable


Entertainment Programs, television series, movies



Tagline/ Slogan

Pop Of Culture


Broadcasts all types of programming content



Based on age and behaviour

Target Group

18-40 years, tech savvy people


All kinds of entertainment in one channel

SWOT Analysis


1. Huge penetration-reaches majority of the households. It has good international presence also 
2. Has large variety of programming content
3. Enjoys support of large number of sister channels like Bravo, Chiller, Cloo etc
4. It is among one of the few entertainment channels in USA that broadcast daily news program

5. The channel is also available in Canada & countries of Asia, Europe, Australia

6. E! Online has also crated its own niche and is very popular amongst its loyal users


1. Operates in a cluttered space, a large number of channels already present
2.Too much focus on pop culture narrows down its target audience


1. Award functions like Primetime Emmy Awards, Golden Globe Awards and Academy Awards are brilliant opportunities to publicize the channel
2.A large number of comedy and reality series are gaining popularity which is the USP of this channel
3.Features like E! online which is available as a website on PCs as well as on mobile and tablets provide opportunities to attract to the young tech savvy generation

4.It can expand to international locations


1. A large number of channels showing almost similar content eliminate any differentiating factor and hence the channel cannot develop a loyal audience base
2.Episodes on some sensitive issues like child prostitution and teenage pregnancy  sometimes create controversies



2.Channel America

The table above concludes the E! Entertainment Television SWOT analysis along with its marketing and brand parameters.


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