Awe TV SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 776
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SWOT Analysis of Awe TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Awe TV

Parent Company

Herring Broadcasting

Category

Cable Channel

Sector

Media & Entertainment

Tagline/ Slogan

A wealth of Entertainment

USP

Takes viewers on a journey of how wealth is achieved, used and enjoyed.

Awe TV STP

Segment

High profile audience

Target Group

Broad appeal across age and income demographics while holding special appeal to the high income groups

Positioning

Lifestyle and Entertainment Programming

Awe TV SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Awe TV :

1. Known for wide array of  programs – travel related series, automotive programming, outrageous homes, International News, Documentaries, and live world championship boxing

2. Provides straight 21 hours of news in a day

3. Strong popularity of the brand in the US

4. Carried domestically on approximately 150 cable systems

5. Presence in over 15 million US households

Weaknesses

1. Limited brand awareness as compared to popular channels

2. Doesn’t cover sports or pop culture news

Opportunities

1.  Expand accessibility in order to increase its viewership.

2. Increase foothold in US and Expand in emerging countries

3. Start new programs and have an increasing online presence

Threats

1. High Customer switching rate
2. Multiple channels available

3. Multiple controversies surrounding Robert Herring(CEO), bringing bad name to the network

Awe TV Competition

Competitors

Below are the 3 main Awe TV competitors :

1. Fox News
2. CNN
3. MSNBC


The brandguide table above concludes the Awe TV SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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