Awe TV SWOT Analysis, USP & Competitors

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SWOT Analysis of Awe TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Awe TV

Parent Company

Herring Broadcasting


Cable Channel


Media Channel

Tagline/ Slogan

A wealth of Entertainment


Takes viewers on a journey of how wealth is achieved, used and enjoyed.



High profile audience

Target Group

Broad appeal across age and income demographics while holding special appeal to the high income groups


Lifestyle and Entertainment Programming

SWOT Analysis


1. Known for wide array of  programs – travel related series, automotive programming, outrageous homes, International News, Documentaries, and live world championship boxing

2. Provides straight 21 hours of news in a day

3. Strong popularity of the brand in the US

4. Carried domestically on approximately 150 cable systems

5. Presence in over 15 million US households


1. Limited brand awareness as compared to popular channels

2. Doesn’t cover sports or pop culture news


1.  Expand accessibility in order to increase its viewership.

2. Increase foothold in US and Expand in emerging countries

3. Start new programs and have an increasing online presence


1. High Customer switching rate
2. Multiple channels available

3. Multiple controversies surrounding Robert Herring(CEO), bringing bad name to the network



1. Fox News
2. CNN

The table above concludes the Awe TV SWOT analysis along with its marketing and brand parameters.


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