Animal Planet SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2789

SWOT analysis of Animal Planet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Animal Planet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Animal Planet to benchmark its business & performance as compared to the competitors and industry. Animal Planet is one of the leading brands in the media & entertainment sector. The table below also lists the top Animal Planet competitors and elaborates Animal Planet market segmentation, target group, positioning & Unique Selling Proposition (USP).

Animal Planet SWOT, Competitors, Marketing STP & Brand analysis Table
Animal Planet Brand Analysis
Parent Company

Discovery Communications


Satellite television channel


Media & Entertainment

Tagline/ Slogan

Surprisingly Human


Educationally based television

Animal Planet STP

Children and adults interested in educational shows on animals and wild life

Target Group

Children and adults


Programs related to animals and other broadcasts designed to tap into humans' basic instincts with stories that reiterate what makes humans human

Animal Planet SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Animal Planet. Strengths are:

1. Country-specific versions of the channel for Canada, India, Japan, Taiwan etc.
2. 1080i high definition broadcast in USA & Norway
3. Launch of more reality programming and live shows

4. The channel has its presence in over 70 countries

5. In US, it is accessed by 90 million households

6. Shows are popular among all age groups, and has many sponsored events

7. Strong parent company gives credibility


Here are the weaknesses in the Animal Planet SWOT Analysis:

1. Perceived as a channel for kids
2. Less flexibility in broadcasting non-animal related programs
3. Negative criticism for broadcasting documentaries with digitally manufactured scenes & discredited evidences


Following are the Opportunities in Animal Planet SWOT Analysis:

1.  Targeting more segments and reaching out to more audiences
2.  To broadcast more programs about wild life apart from focusing on pets and domesticated animals


The threats in the SWOT Analysis of Animal Planet are as mentioned:

1.  Knowledge based channels can appear preachy and paternalistic which might not attract adults
2.  Widely available videos and knowledge on internet

3. Increasing competitor activity is a concern

Animal Planet Competition

Below are the top 4 Animal Planet competitors:

1. Nat Geo Wild
2. Discovery Channel
3. Discovery Science
4. History

The brandguide table above concludes the Animal Planet SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Animal Planet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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