Fox News Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fox News Channel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fox News Channel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fox News Channel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fox News Channel is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fox News Channel competitors and includes Fox News Channel target market, segmentation, positioning & Unique Selling Proposition (USP).

Fox News Channel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fox News Channel Brand Analysis
Parent Company

Fox Entertainment Group , subsidiary of 21st Century Fox

Category

Satellite News Channel

Sector

Media & Entertainment

Tagline/ Slogan

Fair and Balanced

USP

Fastest breaking news updates, Dominant cable news channel, heavy emphasis on visual presentation, first news organization to run news ticker

Fox News Channel STP
Fox News Channel Segmentation

People seeking daily US and world news

Fox News Channel Target Market

People aged 20 and above

Fox News Channel Positioning

International news channel with fastest coverage of events

Fox News Channel SWOT Analysis
Fox News Channel Strengths

Below are the Strengths in the SWOT Analysis of Fox News Channel:

1. Live broadcasting of up to 15 hours every day
2. High definition broadcasting (720p), radio division, live streaming in website and fox news for mobile
3. Wide viewership in US with over 85 million households receiving the Fox News Channel.

4. FNC maintains an archive of most of its programs

5. It Is one the top of the mind brands the world over

6. Presence in over 20 countries worldwide

Fox News Channel Weaknesses

Here are the weaknesses in the Fox News Channel SWOT Analysis:

1.  Widely accused of alleged biased reporting and promoting the Republican Party

2. In Controversies for cropping quotes and image manipulation many times

Fox News Channel Opportunities

Following are the Opportunities in Fox News Channel SWOT Analysis:

1.  To improve its average prime-time reporting
2.  Making the channel more appealing to young demographics

Fox News Channel Threats

The threats in the SWOT Analysis of Fox News Channel are as mentioned:

1. Constant Obama’s government conflicts with Fox News
2. Criticized for biased reporting
3. High switching rate of viewers

4. Newspaper and internet

Fox News Channel Competition
Competitors

Below are the top 3 Fox News Channel competitors:

1. NBC News
2. CNN
3. MSNBC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fox News Channel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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